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AHCA/NCAL Media Campaign

AHCA/NCAL Media Campaign. 2014 - 1 st Quarter. Messages. Emphasis inside Beltway Reach Members and staff with specific narratives Specific messages: No cuts to skilled nursing or post-acute care MedPAC reports slim operating margins of 1.8% There are better solutions. Media.

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AHCA/NCAL Media Campaign

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  1. AHCA/NCALMedia Campaign 2014 - 1st Quarter

  2. Messages • Emphasis inside Beltway • Reach Members and staff with specific narratives • Specific messages: • No cuts to skilled nursing or post-acute care • MedPACreports slim operating margins of 1.8% • There are better solutions.

  3. Media • Policy placements • Sunday newsmaker shows on January 5 (nationwide) • 10-week placements in health-policy publications January 13 -March 30 • Weekly sponsorships in Hill publications and daily web summaries • Politico Pulse, The Hill Health Watch, The Morning Consult • Online • CareNotCuts.org • Save Our Seniors social media • Earned Media • Opinion Pieces - Morning Consult • Desk-side chats with reporters on our specific proposals • Target 14 specific Hill media outlets

  4. Thank You Ad

  5. Heard on the Hill • Comments on We Are the Solution campaign • “Positive at a time when every other ad is negative” • “Very creative” • “Smart politically” • “Nice to show ‘solutions’ in a positive way” • Comments on Thank You Ads • “Very productive, thank you!” -NSRC • “Great. Loved them.” -DSCC • “That hit the spot!”-NRCC

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