1 / 49

Social Media 101

Julie Gomoll, MCA-I, September 2007. Social Media 101. Agenda. What is it? Why should I use it? Getting Started. What is Social Media?. Social Media. What is Social Media?. It’s a conversation. Powered by. Should you join in?. Guess What?. It’s already happening. Who’s Talking?.

manju
Download Presentation

Social Media 101

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Julie Gomoll, MCA-I, September 2007 Social Media 101

  2. Agenda • What is it? • Why should I use it? • Getting Started

  3. What is Social Media?

  4. Social Media

  5. What is Social Media? • It’s a conversation

  6. Powered by

  7. Should you join in?

  8. Guess What? • It’s already happening

  9. Who’s Talking?

  10. Customers

  11. Employees

  12. Your Audience

  13. Risks of participating • People will tell you what you think

  14. Risks of participating • And people aren’t always nice

  15. Risks of Participating • Your competition will know what you’re up to and try to copy you.

  16. Risks of Not Participating • You don’t know what your customers are saying (good or bad) • A story could get away from you

  17. Risks of Not Participating

  18. Risks of Not Participating • You will fall behind your competitors • You will lose customers

  19. Definitions & Examples

  20. Blogs • Chronological posts • One or more authors • Text, pictures, video • widgets

  21. Blogs • Are blogs inherently social media?

  22. NOT Social Media • Blogs with no comments

  23. Blogs • It’s a conversation,not a speech.

  24. Blogs • Trackbacks • Acknowlegingothers in yoursphere

  25. Discussion Boards • Are discussion boards inherently social media?

  26. NOT Social Media • Sock Puppets From NYTimes, June 2007

  27. Blogs vs. Discussion Boards • Blogs • One or several public authors • Public can comment on each post • Discussion Boards • Everyone is an author

  28. RSS • Really simple syndication • Applies to blogs, wikis,podcasts - anything that changes • Customer subscribes,gets your changesautomatically • Are they inherently social media?

  29. Podcasts • Not exclusively about iPods • Audio or audio and video • Subscriptions • Are Podcasts inherently Social Media?

  30. NOT Social Media • Podcasts with nocontext, no way tosubscribe.

  31. Podcast as part of a conversation • 4 options to subscribe • Links to forums,other content

  32. Videos • Are videos inherently social media?

  33. You Tube • YouTube madevideos social. • Easy embedding,sharing made it take off • Ratings, comments

  34. Wikis • Anyone can edit • Great for lots of information • Are wikisinherently socialmedia?

  35. Social Networks • Your own place to have all those tools • Invite friends to share • Many opportunities for interaction • Are social networks inherently social media?

  36. Photosharing • Is photo sharinginherently socialmedia?

  37. Microblogging • Twitter

  38. Mircoblogging • Tumblr

  39. Roll Your Own Social Network • Ning

  40. Video Focus on Your Strengths

  41. Photography Focus on Your Strengths

  42. Words + all of above - blog Focus on Your Strengths

  43. Getting Started • Respect your audience (walmart)

  44. Getting Started • Start small and add gradually • Keep your posts short but frequently • Set a pace you can maintain

  45. Blog Demo! • I’ll have a post ready, add a picture, and embed a video!

  46. Social Media Done Right

More Related