S.SNEGHA STD : IX SEC : A KRISHNAMMAL RAMASUBBAIYER SCHOOL

1. ROLE OF MAGAZINES PREPARED BY S.SNEGHA STD : IX SEC : A KRISHNAMMAL RAMASUBBAIYER SCHOOL

2. INTRODUCTION • Magazines are a kind of periodical (along with newspapers), meaning they are published regularly. Common schedules include weekly, biweekly (every other week), monthly, bimonthly (every other month), quarterly, or even annually. • Magazines are distributed in several ways. Magazine issues can be sold individually on the newsstand, including grocery stores. They can also be sold as a subscription where several issues will be delivered by mail for a set fee. • Magazines are good for advertisers, because they typically cater to a narrow demographic. Since it is easy to discern the audience of most magazines, it makes it easy for advertisers to "target" their ads. • Generally, magazine readers are professionals in management, and have higher incomes compared to other media audiences. People pay more attention to magazine advertisements than advertising in any other medium, such as TV, radio, or digital.

3. Chart Of 12 Key Periods in the History of Magazines First Magazine Published in America Rapid magazine growth due to increased literacy and decline in postage rates for magazines McLure's magazine starts "muckraking" in mass circulation magazines Time becomes first weekly newsmagazine Life becomes first picture magazine; launches photojournalism 1941-1945 Life graphically documents the progress of World War II with weekly photos Television results in major drop in magazine ad revenue and circulation Saturday Evening Post, which was one of the first and most successful general int rest magazines, ceases publication Specialized magazines start a boom in niche magazines that continues today Life magazine stops publication as a monthly; Ms magazine launched Magazines begin publishing on the Internet 2000Zines (Internet magazines) published by thousands of home-based publishers

4. MEANS OF COMMUNICATIONS NEWSPAPERS & MAGAZINES • Firstly, newspapers and magazines supply us with a variety of news every day. They • keep us informed of the political situation of the world. By reading newspapers and magazines we can know what is happening in our country as well as in the world at large. • Secondly, News papers and magazines contribute a great deal to the development of • our knowledge. Through valuable and subtle critical and commentary articles on • culture, social civilization, new life style we learn a lot of interesting things. Thanks to • newspapers and magazines, our mind and point of view are consolidated and • enriched. When reading them we can train our reasoning power. • Thirdly, through newspapers and magazines reading, we can find out what we need • to know: a job in the situations vacant column, an object we want to buy in the • advertising page, a missing relative in the finding missing relative column and • condolence news in the agony column • Fourthly, the Police Newspapers and Magazines help us take precautious against • social evils such as theft, murder, robbery, rape, gambling and smuggling. • Fifthly, we can improve our English language by reading newspapers and magazines • written in English. This enables us to broaden our knowledge of English in every • aspect.

5. DISTRIBUTION Paid circulation Free Circulation Controlled Circulation The magazine is sold to readers for a price, either on a per-issue basis or by subscription, where as annual fee is paid and issues are sent by mail to readers circulation There is no cover price and issues are given away. Industry-based publications distributed only to qualifying readers, often for free and determined by some form of survey. :.

6. Three organs consumer trade & professional House organ Magazines targeting people working in trades, businesses and professional fields. These periodicals provide news, information and how-to articles for readers working in specific industries with advertising content focused on those industries or trades including job notices. known as in-house magazines, in-house publications and house journals, these periodicals are published by for-profit and not-for-profit organizations such as companies, special interest groups and affinity groups for their customers, employees, clients and members. These types of Magazines are general reading audiences who are subsets of the general public with special interests. It includes homes, sports, news, fashion, etc and many more group of readers.

8. Role of Magazines Trade Fashion Health Society Education Mass & Media

9. Effects of Magazines Under Society Magazines are not true representations of society • Magazine are one of the leading influences in today’s society. • In a society when we looks to media like television and magazines to guide our lifestyles and many young women put their lives at serious risk as they strive to look like the stick figures in magazines. Magazines depends up on what we are reading.

10. Magazines Under Mass & Media • Magazines were the first media to become national in scope rather than appealing to a limited geographic area. • Literary and commentary magazines flourished in the nineteenth century, and several of them survive today. • Magazines for Women , Men, Trade , Fashion are through Medias only

11. MAGAZINES UNDER EDUCATION • The role of print media in the process of education is special • important. • News Papers, Journals & Magazines are means of • communication between one source to other. • Through Magazines we can learn by Articles, Features, • Interviews, Short Stories and we can get very nice literature by • magazines. • Different types of Magazines having different and versatile • knowledge of over all the world

12. MAGAZINES UNDER Health • In the face of the growing health care consumerism, accompanied by the proliferation of health-oriented media delivery systems, it is important to explore the audience profile of health magazines. • So these magazines may be effectively used for media planning. • This paper applies a motivation-driven approach to health magazine readership, arguing that health orientation influences the readership of health magazines. • Based on an analysis of the Health styles data gathered in 1999 and building upon selective exposure theory, the study demonstrates that health orientation positively predicts health magazine readership. The study results provide guidelines for strategic media planning.

13. MAGAZINES UNDER TRADE • A trade magazine, also called a professional magazine. • The magazine published with the intention of target marketing to a specific industry or type of trade • The collective term for this area of publishing is the trade press • Trade publications are magazines that cover a particular industry rather than being designed for consumers.

14. MAGAZINES UNDER FASHION • Fashion magazines have been criticized in recent years for • featuring extremely thin models in both ads and editorial • content . • Critics argue that the unrealistic image promoted by these • models can contribute to the development of eating • disorders in young women. • Several magazines and advertisers have bucked this trend • and feature large-sized models and even ordinary people. • Other conflicts in the magazine industry include the • blurring of editorial content and advertising, and the • photos and headlines used on covers

15. Importance of Magazines Magazines in the twenty-first century are continuing many of the trends that made them successful throughout their history, including building relationships with readers, adapting to change, being supported by advertisers, and defining major issues in society. Magazines continue to be successful in their print formats but are expanding their content with Web sites and other electronic offerings.