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Visual Brand Guidelines to Manage Social Media Accounts

Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.<br><br>Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts

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Visual Brand Guidelines to Manage Social Media Accounts

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  1. VISUAL IS THE CONTENT’S SUNLIGHT

  2. Without thematic visual support, social media content looks VAGUE

  3. IT’S A MYTH that social media survives with only content

  4. WORLD! IT’S VISUAL

  5. Content needs visual to live a LONGER LIFE!

  6. HOW WHICH WHAT styles to follow to add visuals to add what not

  7. The answer lies in this

  8. You can achieve UNIFORMITY in your social media communications

  9. You are switching an agency or your social media team has left the company How will you pass the style and ethics of your brand to the new team?

  10. That’s why Visual Brand Guideline is THE BIBLE for social media account managers

  11. Guidelines are more important when multiple people work for you.

  12. If the strategy is WHAT HOW Then style guideline is

  13. “It is for execution thoroughly which in turn helps strategy to be successful.”

  14. Social media guidelines give a clear picture about how a particular Facebook post, Instagram image or a tweet are to be posted

  15. Instagram Twitter Facebook

  16. BLUEPRINT Make a for current social media team It helps a new person to maintain the brand and tone of posts.

  17. Branding guidelines become a little bit TRICKY for social media

  18. Social media always moves in real time and the pace of posting is always FAST

  19. to fix editorial guidelines at every post, comment, tweet & status update It’s MEAN NGLESS

  20. Now let’s learn something about the social media guidelines

  21. Basic Visual Components for

  22. CONSISTENT Like any popular brand, follow a particular color format. It forms uniformity in your posts lookouts COLORS

  23. two or three colors PICK UP from your logo It wll give you high recall value for your brand and viewers will get familiarized with your posts.

  24. CREATE SHADES FOR COLORS It generates an option for you to play out in your posts

  25. are the biggest impression. The more you play-out, the more beautiful brand you can create

  26. TYPOGRAPHY Your fonts should also reflect the ideas and values that your brand wants to reflect & fonts

  27. to create multiple styling options Choose the fonts that have FONTS FAMILY

  28. Design templates CREATE DESIGN TEMPLATES Template creation makes the job easy in quick post updatation with good graphics

  29. Design templates A template becomes a ruler to take care of small elements in your image like the placement of logo. font styles in the image etc.

  30. AUTHENTIC Naming Rules Consistent naming is must. CREATIVE CLEAR bio section is inevitable

  31. Naming Rules Users search with name in any platform so they must be able to find your brand

  32. Convey your brand with a visually appealing profile image or avatar. Keep an attractive brand image. Putting up logo is the simplest and smartest way. P.S - Avoid stock images. Naming Rules

  33. Naming Rules Each social media platforms have different ‘visible dimension’ for cover photo, so design it smartly. Put up gridlines for text, image and logo for each social media platforms.

  34. Naming Rules Hashtag is the Google for social media users. It must be strategic and should be used diligently. Make sure that your hashtags are known to your audience and are easy to read.

  35. Post design ethics Thematic Connection with Digital Similarly, creating web design guidelines is equally important to set up complete social media design guideline.

  36. Post design ethics The final goal of your social media strategy is to move people to your website. If users are getting completely different design for your digital media, their faith will be shaken.

  37. Post design ethics Establish proper training schedules for managers to sync them with guideline.

  38. For Paid Marketing , Compromise With Your Own Guideline Social media paid marketing has its fix design guideline for promotion. It is the place where you might need to compromise a little bit with your brand guidelines.

  39. freedom Design is an art. It needs

  40. Sometimes great ideas come when you break the rules. Get ready 2BREAK UR OWN ROOOLS for better social media design.

  41. This PPT is a synopsis of the blog on the same topic that is available at http://bit.ly/Socialmediavisualguideline If you want detailed information, you are requested to click the above mentioned link.

  42. Have you had enough info about visual guideline? You can also feed yourself with more knowledge! 12 Rules to Follow in App Banner Design and Make Your Banner a HIT! Content Marketing : How It Works for B2B and B2C

  43. THANKS www.origzo.com +91 (79) 403 - 057 - 87 info@origzo.com

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