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Enhancing the Passenger Experience with Interactive Applications

Enhancing the Passenger Experience with Interactive Applications. David Pook Director of Product Development Thales Avionics – TopEffects!. The Vision. Provide a seamless experience for a traveling passenger from trip preparation → airport check-in → flying → destination

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Enhancing the Passenger Experience with Interactive Applications

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  1. Enhancing the Passenger Experience with Interactive Applications David Pook Director of Product Development Thales Avionics – TopEffects!

  2. The Vision • Provide a seamless experience for a traveling passenger from trip preparation → airport check-in → flying → destination • Incorporate entertainment, communications, and information applications during flight that are used on the ground everyday Let’s See How This Might Look!

  3. Meet Joe Traveler Bluetooth headset • At home, Joe has all the latest toys • Digital Satellite TV / Tivo • High Speed Internet w/ IP Telephone • Home Theater with Surround Sound • Xbox 360 / Playstation / Nintendo • On the road, Joe is always connected, entertained, informed • Laptop • Mobile Phone • MP3 Player • PDA • Video Games What happens when Joe gets on an airplane? Mobile Phone USB Stick MP3 Player Laptop PDA Dual Time Zone Watch

  4. Joe’s Last Minute Trip • Needs to be in Tokyo tomorrow! • Books his airline tickets online • Downloads his frequent flyer preferences from airline web site to USB thumb drive • Grabs all his mobile toys and heads for the airport

  5. Joe at the Airport • Checks In & Upgrades to Business Class using Miles • Calls Family • Purchases Change of Clothes • Hustles Through Security to the Departure Gate Just in Time

  6. Joe Boards His Flight • Inserts USB Thumb Drive into his seat • In-seat Video Monitor displays “Welcome Aboard Joe Traveler. Would you like your Diet Coke at this time, or something else?” • “Ms. FliesAlot will be serving you on today’s flight, and will bring your beverage shortly.” • Joe sets his watch to current local time in Tokyo based on information on his Video Monitor

  7. After Take-off Joe Gets Connected • Plugs laptop into In-Seat Power System to make sure it is fully charged • Logs onto high-speed internet service, downloads latest power point & makes last minute changes • Chats (text) with his boss seated in Economy class regarding the meeting plans • Makes hotel reservation in Tokyo • Emails completed presentation to hotel for printing

  8. Joe is Entertained • Watches one of the latest blockbuster movies from the vast library available • He fast forwards through the scary bits • Occasionally checks flight progress with information overlaid on his monitor • Listens to his custom audio play list he created on his previous flight, saved to USB thumb drive

  9. Joe Eats & Sleeps • Views dinner selection options, chooses pasta, Italian dressing on his salad, and white wine to be served in 30 minutes • Ms. FliesAlot serves the delicious meal right on time • Selects Do Not Disturb on his Video Monitor, with a request for Wake Up Call (with a cup of coffee) • Puts on eyeshades and headphones with noise cancellation to drown out cabin noise

  10. Joe Gets Updated • Joe awakens at his requested wake up time to the sight of Ms. FliesAlot serving his coffee • Too comfortable to get out his laptop, he does the following from his in-seat video monitor: • Watches live television news • Checks scores and stats of last night’s games • Checks email • Checks status of his eBay auctions • Gets latest weather for Tokyo – it’s raining! • Sends text message to his son’s cell phone • Remember to set out the trash cans!

  11. Joe Shops • Views duty free catalog on Video Monitor • Purchases umbrella, delivered by Ms. FliesAlot • Purchases a nice bracelet for his wife • Has it shipped overnight to her at home • Listens to latest Beatles album – Loves It! • Purchases & downloads to MP3 Player • MP3 Player is re-charged while downloading

  12. Joe Plays • Ship-wide trivia game starting in 5 minutes • Joe loves trivia, and he wins 5,000 miles! • Battleship versus his boss • Latest 3D action game • Restores latest game level and settings from last flight via USB thumb drive

  13. Joe Reads • Electronic version of In Flight Magazine • Latest Bestsellers – Executive Summaries • Option to purchase electronic or audio book • Brushes up on tips for doing business in Japan • Article on industry trends from this morning’s Wall Street Journal • Recommended restaurants near hotel • Makes reservation

  14. Joe Prepares for Arrival • Checks arrival gate & time (10 min. early!) • Dynamic Terminal Chart • Brushes up on some basic phrases in Japanese (Otearaiwa doku desuka?) • Gets help on filling out his immigration form • Checks train schedules into town • Completes a survey indicating how wonderful all the in-flight services were

  15. Joe in Tokyo • Quickly gets through immigration on his way to the train station • It’s raining – umbrella will come in handy • Hotel has room ready, with presentation printed in color • Dinner at nearby restaurant with client is a hit – especially the karaoke!

  16. Is All This Possible? • Open Architecture Platform on IFE • Take advantage of latest technology • Integration with existing technologies and ground-based IT networks & databases • Flexibility • Creativity

  17. Interactive Moving Maps

  18. The Moving Map: from Broadcast to Interactive • Adapting to New Technologies Solution for Traditional Analog Cabin Systems: • Airshow 4200 • BroadcastAudio and Video Solution for New Digital IFE Systems: • Airshow Interactive • Digital, Web-based Interactive Moving Map • Requires Ethernet Network • Designed Specifically for Digital IFE Systems • Joint Marketing Agreement announced with Thales.

  19. “Airshow Interactive” Moving Map Development • What are the Benefits of an Interactive Moving Map • Personal Language Selection (#1 Request!) • Selection of Favorite Map View • Point-and-Click Map offers a whole new IFE interactive application category • Design Considerations • Logically Grouping Similar Features • Supporting Easier Use and Navigation • Adding Interactive capabilities to simple, broadcast-oriented features • “Skin-able” design to support individual IFE-system and Airline styles, branding, etc.

  20. Airshow Interactive Home Page Maps Selection

  21. Airshow Interactive – Map Displays High Resolution Map Total Route Map Day – Night Time Zone Map Auto Zoom Map

  22. Airshow Interactive – Map Displays Interactive Map Relative Location Indicator

  23. Airshow Interactive – News and POI Airshow Network World Guide

  24. Airshow Interactive for Thales - inROUTE Rockwell Generic Version Thales inROUTE

  25. Airshow Interactive for Thales - inROUTE Rockwell Generic Version Thales inROUTE

  26. Airshow Interactive for Thales - inROUTE Rockwell Generic Version Thales inROUTE

  27. Thank You

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