Enhancing the Transit Customer Experience with Digital Signage

1. Enhancing the Transit Customer Experience with Digital Signage At the heart of public transportation, whether in a city you are unfamiliar with or at home, is the ever-evolving passenger information signage and network. For years, the only source of directional information available to travelers were static signboards, which provided only the smallest amount of information related to route and destination, and could not be easily changed. Today, the advent of enhanced, ​digital signage​ not only serves the purpose of making navigation easier for the rider, these updated and efficient signs have mastered the art of providing live, up to the minute information. Technology as it relates to transit, now offers a broad array of relevant information whether onboard, awaiting the arrival and approach, or planning a trip through cell phone apps, which encompasses full route and accurate timing for the passenger. Interior signs go well beyond providing, for example, “next stop” information, these displays now provide passengers with an array of additional, relevant data to assist them on their journey. With so many innovations, many city buses have LED monitors displaying advertising content, and entertaining medium, which never fails to captivate the passenger. Transit signs today aid the transportation industry and the millions of customers who commute through multiple modes of transportation on a daily basis. Destination signs​ can display the time of arrival at the next station, weather forecasts, merchant locations nearby the destination and even emergency warnings. Signs assist and guide riders through their entire trip, whether via static signs at bus stops, stations and ports, or onboard the passenger vehicle itself.

2. Transit agencies that chose to install LED displays for passenger entertainment and advertising purposes get the benefit of creatively and attractively displaying content, and have the added advantage of easy installation and on the fly programming. Traveling by public transportation has never been easier through the deployment of advanced technologies developed in the past few years. Bus agencies, utilizing GPS and cellular connections can connect passengers with real time data, providing traffic information about the route end-to-end. A very notable benefit is with all this information, either displayed or available through cell devices, communication with the driver is greatly reduced, thus allowing the driver to concentrate on the road. Highly affordable, adaptable and versatile, these signs are an essential tool for Transit agencies to increase ridership and revenue. Adding elegance to any mode of transportation, these signs provide arrival and departure times, entertainment, emergency alerts and advertisements, all on strategically placed screens throughout the vehicle. As technology evolves, a considerable amount of importance is placed on making transit more of a self-help experience, which is only possible because of the game changing data that these interactive gateways of communication provide. With an unlimited range of tailored messaging, perfectly suited to the surrounding environment, these eye-catching ​transit signs​have become an integral and fundamental part of public transportation.