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2. Brand Tuned: The new rules of branding, strategy and intellectual property LINK IN LAST PAGE Simple Step to Read and Download: 1. Create a FREE Account 2. Choose from our vast selection of EBOOK and PDF 3. Please, see if you are eligible to Read or Download book Brand Tuned: The new rules of branding, strategy and intellectual property 4. Read Online by creating an account Brand Tuned: The new rules of branding, strategy and intellectual property READ [MAGAZINE]

3. Brand Tuned: The new rules of branding, strategy and intellectual property DESCRIPTION 14 minutes ago - COPY LINK TO DOWNLOAD : https://lilinmanissatu.blogspot.com/?read=B09GXVZ8YV | [PDF READ ONLINE] Brand Tuned: The new rules of branding, strategy and intellectual property | A brand is more than a snazzy logo 8211 but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?A strong, authentic brand is what makes your business stand out from the crowd 8211 and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines 8211 so how do you navigate your way through the process? That8217s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:8226 define your brand to drive the business forward and help it stand out8226 know what brand promise will attract your ideal client8226 pick a name that will put you 8220front of mind82218226 ensure that the design elements you choose are distinctive and 8216ownable82178226 train your team to live the brand.Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business 8211 while avoiding the potential pitfalls. 8216Much as I didn8217t expect this, I enjoyed this book immensely. It was refreshing to see some legalistic rigour brought to bear on the most misused and overused term in the marketing lexicon.8217 - Rory Sutherland Vice-chairman, Ogilvy UK8216Your brand is a cornerstone asset and it8217s worth getting right. This book will make sure you are creating a brand in line with the latest evidence-based thinking on how brands grow and how to develop distinctive brand assets. This book should be a companion for any entrepreneur with ambition to create real value.8217 - Daniel Priestley CEO, Dent Global

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