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June 25, 2013

Presentation of Draft Report on Diagnostic Study to Assess and Enhance functioning of Commodity specific Growers’ Associations. To. June 25, 2013. Structure of Presentation. Genesis of Growers’ Associations Need, Role and Creation of Growers’ Associations

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June 25, 2013

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  1. Presentation of Draft Report onDiagnostic Study to Assess and Enhance functioning of Commodity specific Growers’ Associations To June 25, 2013

  2. Structure of Presentation • Genesis of Growers’ Associations • Need, Role and Creation of Growers’ Associations • Need, Objective and Scope of the assignment • Methodology and outcome of the assignment • Growers’ Associations – Current scenario • Interaction with Associations and Growers • Initiatives of select Associations and Growers • Progression of Growers’ Associations • Snapshots from team interactions and field visits • Identification of gaps hindering operational progress of Growers’ Associations • Strategy to revive functioning of Growers’ Associations

  3. Genesis of Growers’ Associations 2013

  4. Need, Role and Creation of Growers’ Associations NEED / ACTIVITIES ROLE ENVISAGED CREATION & PROMOTION • Collectivization of farmers – enrolling/ increasing membership • Training and capacity building of growers – technical and managerial • Tie-ups with technical and financial institutions, domestic and export markets • Promotion of technology for production and post harvest management in clusters • Creating common infrastructure for growers • Market demand and intelligence • Higher revenue realisation for growers due to collectivisation • 17 National Associations + 2 Affiliated Associations - Apple, Banana, Orange, Guava, Sapota, Mango, Pomegranate, Grapes, Litchi, Vegetables, Strawberry, Stone Fruits, Aonla, Vanilla, Flowers, Aromatic Plants, Passion Fruit + Orchid, Nurserymen • NHB provided Associations with initial seed money of Rs. 0.5 Lakhs + financial support provided till 2008-09 varying from Rs. 0.25 Lakhs to Rs. 1 Lakh + funds to organise seminars/symposiums/ exhibitions and exposure visits for farmers.

  5. Need, Objectives, Scope for this assignment OBJECTIVE AND SCOPE OF THE ASSIGNMENT NEED FOR THE ASSIGNMENT • 10+ years since formation of Growers’ Associations • Associations not ‘functioning’ and performing optimally as per planned objectives , except for a few • Insignificant ground presence • Increase in membership is stagnant • Relationship with existing primary level associations at cluster level and other stakeholders not visibly functional/operational • Objective of the assignment • To improve the functional effectiveness of the Growers’ Associations • Scope of Work • Mapping the current status of the Associations • Activities • Membership • Geographical presence • Interaction of members • Structure and functioning • Revenue model • Human resources • Infrastructure • Institutional tie-ups • Assessment of Associations with respect to • Fulfillment of objectives • Provision of tangible benefits to members • Achievements like collectivisation, productivity enhancement, technology introduction, market development, etc. • Recording key learnings • Identification of gaps • Measures to plug gaps and recommendations

  6. Methodology and Outcome of Assignment Interacted with office bearers of registered Growers’ Associations in Chandigarh (January 17, 2013) and Pune (January 21, 2013) – organised by NHB Qualitative research approach adopted for this assignment Sample of select Growers’ Associations in North and West India (maximum concentration), covering 33% of total Associations

  7. Growers’ Associations – current scenario...

  8. ...Growers’ Associations – current scenario..

  9. ...Growers’ Associations – current scenario..

  10. ...Growers’ Associations – current scenario..

  11. ...Growers’ Associations – current scenario

  12. Interaction with Associations and Growers

  13. Initiatives of select Associations & Growers

  14. Progressive Associations Stages of formation of Growers’ Associations Stable Associations Storming Defunct Associations Forming Performing Norming • Progression over the years Progression of Growers’ Associations Fully functional Associations + independent of external support + self sustaining Formation of Associations Capacity building and handholding of Associations Evolution and Independent functioning of Associations Select Associations –Grapes, Strawberry, Pomegranate Vegetable Growers Association is implementing NVIUC Most Associations are here

  15. Snapshots from interactions and field visits Meeting with Association office bearers and Mango Growers Pomegranate and Guava Growers Strawberry festival Direct marketing by Vegetable Growers

  16. At ground level • Lacks direct connect with growers • Insignificant presence Identification of gaps hindering functioning / progress of Growers’ Associations • Individual centric Strategy for revival of Growers’ Associations • Not entirely representing growers’ groups • No revenue model • Financial sustainability

  17. Suggested Strategy to revive Growers’ Associations…

  18. …Suggested Strategy to revive Growers’ Associations

  19. Thank You

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