OUTLOOK OF THE ASIAN MICE INDUSTRY - MACAU ROLE & POSITION IN THIS DEVELOPMENT

1. OUTLOOK OF THE ASIAN MICE INDUSTRY- MACAU ROLE & POSITION IN THIS DEVELOPMENT By Mr. Jonathan Kan President of MACEOS Assistant Secretary of AFECA Macau

2. 2012 – YEAR OF THE DRAGON • Deliver good fortune • Innovative • Enterprising • Suitable for MICE industry

3. IMF FORECAST 2012 • USA – Stormy • SEA – Heatwave • KOREA / JAPAN – Cloudy • EU – Uncertain • SOUTH AMERICA - Improving

4. OVERALL OUTLOOK 2012 • Year of slow growth • Unemployment level up • Economy outlook rather dim • Financial sector in crisis

5. THE RISE OF CHINDIA (CHINA / INDIA) • Both country control 40% of the world population • Become the world leading economic power • So the geopolitical & cultural hegemony will expand

6. FACTORS AFFECTING THE INDUSTRY Economy Technology Social Politic

7. 2011 - ASIA • Average GDP 88% • Less export – less demand • Stronger currency • Domestic demand support growth

8. 2011 – ASIA MICE • Asia accounts for 20% of the meeting worldwide • All Asian MICE industry positive growth reported

9. PHENOMENEM The worldwide merger & acquisition (M & A) continues unabated and everyday there are reports of more take over and acquisition, joint venture and other deals in ASIA.

10. Therefore ASIAMICE industries expected to BOOM • More America & European need to expand their market to Asia Pacific rim

11. POPULATION

12. MACAU • Area – 29.5 square kilometer • Population – 542000 • GDP – 169.34 billion • Nominal GDP per capital - 31,1131 MOP • Visitor arrival - 21.75 million (2009) • Value of Exports – 7.67 billion • Value of Imports – 36.9 billion

13. HOW TO CREATE A BLUE OCEAN STRATEGY FOR MACAU • Sustaining Innovation • New profile • New feature • New activities • Disruptive Innovation • Start from basic • Value Innovation - Delivery beyond customer expectation

14. HOW TO POSITION MACAU AS THEMICE DESTINATION The ONLY WAY is to “INNOVATE”

15. THANK YOU