HUMAN RESOURCE A source of competitive advantage?

1. HUMAN RESOURCE A source of competitive advantage? Edited by Fabio Emanuele Noia, Link Campus University of Malta, 2006 Chapter 1 Human Resource Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003 http://www.palgrave.com/business/brattonandgold/

2. What are the new challenges at the beginning of the new millenium? 1. Technology impact 2. World is shrinking 3. Better and more communication 4. Higher visibility 5. Demographics 6. Continuous transition 7. 8. 9. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

3. a strategic approach to employment relations which emphasizes that leveraging people capabilities is critical to achieving sustainable competitive advantage, this being achieved through a distinctive set of integrated employment polices, programmes and practices. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

4. People at work. Who they are? Where do they work? When do they work? Why o they work? What do they do? Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

5. An historical perspective 1950-1980 Personnel Regulatory, administrative, industrial relations aspects 1980-2000 Human Resource, internal sources of competitive advantage, employer-employee relations Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

6. An historical perspective Hard & Soft Hard: resource Soft: human Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

7. An historical perspective Hard & Soft Hard: resource Soft: human _________________ Human Resource = People in work organisations ___________________ employee relations + leveraging people’s capabilities + achieving sustainable competitive advantage + distinctive set of integrated employment policies, programmes, and practices. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

8. Key ingredients People Integration Line managers Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

9. Human Capital People are worth investing in as a form of capital: people’s performance and the results achieved can be considered as a return on investment and assessed in terms of costs and benefits Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

10. Human Capital What people bring (in a variable and unpredictable way) to the workplace: intelligence, aptitudes, commitment, tacit knowledge, skills, ability to learn, and will results in behaviors favourable to the success of the organisation. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

11. Nature of employment relationship Dynamic, interlocking economic, legal, social, and psychological relations that exists between individuals and their work organisations. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

12. Nature of employment relationship Economic: pay-effort bargain Legal: law and statutory rights and obligations affecting both parties Social: individuals are members of social groups and respond to social norms Antropological: sharing of values, beliefs and underlying assumptions Psychological: two way exchange of perceived promises and obligations Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

13. Psychological contract Impact (beyond expectations) on Commitment Work motivation Task performance On behalf of the individual and Organisational support On behalf of the organisation Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

14. Psychological contract = A metaphor that captures a variety of largely unwritten expectations and understandings of the two parties about their mutual (perceived) obligations. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

15. Psychological contract ___________ What do you think about the concept of the psychological contract? Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

16. Human Resource Multidimensional Activity requires awareness of ___________ Prerogatives Contingencies Skills Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

17. Human Resource Prerogatives ___________ Planning Staffing Developing Motivating Maintaining Making Relations Making Change Happen Auditing Evaluating Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

18. Contingencies affecting Human Resource ___________ External context Organisational strategy Organisation Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

19. Human Resource Skills ___________ Technical, cognitive, interpersonal, mentoring, teaching, influence, legal, communication. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

20. Human Resource Brings the attention on ___________ Integration with strategic planning Importance of the psychological contract Importance of learning Focus on the individual Proactivity Performance outcome. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

21. Paradoxes of Human Resource ___________ Increase of demand for productivity and autonomy of workers (new organisational design) conflicts with demand for loyalty and commitment (undermined)? ____________ A paradox involves ambiguity and inconsistency: actions undertaken in contrast with goals ___________ Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

22. Human Resource Approach Extent to which it has been adopted ___________ Systemic adoption: scarce, no paradigm shift yet Individual HR practices: there has been a remarkable take up. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

23. Summary ___________ Primacy of people Polisemy of human resource terminology Reciprocal commitment Different mind sets of personnel, hard and soft human resources HR Paradox Likelyhood of paradigm shift Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

24. Assignment ___________ www.airbus.com www.walmart.com www.virgin.com __________ Evaluate goals of HR Department as described on websites. Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003

25. Searching the web ___________ www.hrhq.com www.peoplemanagement.co.uk www.ahri.com.au www.ipm.co.za Freely Inspired from Bratton J., Gold J., Human Resource Management, Theory and Practice, Palgrave, 2003