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Rain-X Online Protectant Presentation

Rain-X Online Protectant Presentation. Here’s a simple question for wash operators …. How do you turn an ordinary drum…. Into $19,200 or more?. Offer Your Customers Rain-X Online Protectant!. The car wash industry’s first Complete, All-Weather Surface Protectant.

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Rain-X Online Protectant Presentation

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  1. Rain-X Online Protectant Presentation

  2. Here’s a simple question for wash operators …

  3. How do you turn an ordinary drum… Into $19,200 or more?

  4. Offer Your Customers Rain-X Online Protectant! The car wash industry’s first Complete, All-Weather Surface Protectant

  5. Here’s another simple question for wash operators …

  6. Are you offering your customers the “Most Innovative New Product of 2006” named by the International Carwash Association?

  7. Virtual Car Wash

  8. Beads & Repels Water Better visibility, safer driving in poor weather Helps keep vehicle clean, even after it rains Protects All Surfaces Helps prevent rust, maintains vehicle’s value Bonds & Cures on Vehicle Surface Provides longer lasting protection Levels Minor Surface Irregularities Adds high gloss shine Benefits to Your Customers

  9. Benefits to Your Operation • Premium-priced service • No added labor • Top brand recognition • High performance, lasting value • Complete customer satisfaction, repeat sales Click to see the testimonial

  10. The Rain-X Customer Experience • See Rain-X in action • Driver’s side has been treated with Rain-X • Passenger side hasn’t • Performs in multiple geographies and climates • Delivers • High gloss shine • Consistent protection • Safer driving for you

  11. The Rain-X Customer Experience

  12. Brand Name Recognition • Why not offer the performance and brand your customers already know… …and will pay for again on their next wash? Click to see the TV commercial

  13. Enhanced Performance:How it works • Rain-X Online contains surface reactive silicones and other polymers that bond and cure to provide durable water repellency and level the surface, adding shine to multiple vehicle surfaces The three stages of Rain-X Online Protection

  14. 80 Water Repellency Rain-X Popular Protectant on Vehicle Body Control 70 60 Contact Angle 50 40 Initial Cured (24Hrs) Wash 1 Wash 2 Wash 3 Longer Protection Protects vehicles even after multiple washes

  15. The Rain-X Marketing Program • Traditional • banners, windscreens, handouts • Custom • Menus, pump toppers • Many more sales-driving ideas available!

  16. General Marketing Materials Rain-X Complete Banner, #S36446 Rain-X pump topper, #S36516 Rain-X 22x28, #S36443 Rain-X 13x16 Backlit, # 36447 Rain-X 28x44 #S36442 Rain-X 16x26 Backlit Backlit, #36448 Rain-X Change mat, #S36489 Rain-X Complete Cap, #S36437 Rain-X Lobby DVD, #S36490 Rain-X Cooler decal, #S36454 Rain-X Silent seller, #S36453 Rain-X Mobile, #S36455 Rain-X Loyalty Card Rain-X T-Shirt, #S36456 (Lrg), #S36457 (XL), #S36458 (XXL) Rain-X Walkway Window Decal, #S36449 Rain-X Windshield Cling, #S36450 Rain-X Neon light stick, #F1910 Rain-X Drum cover, #S36452 Rain-X Traffic Cone Part # S37458 Rain-X Pennant, #S36451

  17. Winter Marketing Materials Rain-X Fall/Winter Banner, Part # S36724 Rain-X Winter Menu Backer Part #S36721 Rain-X Fall/Winter handouts (Part # S36722) and handout holder insert - Part # S36723 28x44 Rain-X Fall/Winter Windscreen Part # S36720 Rain-X Fall/Winter Sweatshirts (see program launch letter for sizes and part numbers)

  18. New for Summer 2006 …Refreshed Marketing! New Visual Imagery … to appeal to broader geographies Sunny climates Arid climates (de-emphasis on “rain”) Rainy climates New Messaging … to appeal to a broader market Simplify positioning, focus on emotional appeal “Protection for Your Vehicle, Safer Driving for You” Continue to focus on performance, especially in arid climates “When it Comes to Protection, Rain-X Shines” Summer Marketing

  19. Most are available in three versions … sun, rain, arid Windscreen Handout Handout Insert Cooler Decal Change Mat Insert Cat Sheet (one version) 10’ Banner (one version) Summer Marketing Advanced All-Weather Protectant

  20. Click To Return To General Info Refer to Summer Marketing Order Form or Cat Sheet for Complete Details Advanced All-Weather Protectant

  21. Now Featuring Rain-X Online The Rain-X Marketing Program Turn Ordinary into Rain-X-traordinary And Much More… Banners and Signage Penants Window Treatments

  22. The Rain-X Marketing Program Change mats, hats, shirts, cashier buttons Cooler decals and window stickers Lobby Video + Testimonials Reinforce with retail Rain-X products Walkway ceiling mobiles And much more…

  23. Application Options F1900 - Rain-X Arch Round: Includes sign panel and LED light strip and K Series foam nozzles F1902 - Rain-X K-Series Foam Sticks

  24. The equation is clear • Increased sales • - No added labor • Increased profits

  25. About That Simple Question… The Rain-X Online Cash Flow Calculation • Inputs • One 30 gallon drum Rain-X Online Protectant • 1 oz per car treated • Charge $5 extra per treatment • $19,200 per drum

  26. Sell the brand your customers knowAnd watch your revenues grow!Questions?

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