A KTEC Center for Excellence

1. A KTEC Center for Excellence A Strategic Partner for the Transfer and Commercialization of Technology ITTC Technology ReviewMay 2003 Tim Johnson, Executive Director for Applied Technology May 19, 20031

2. ITTC’s Vision • Be a global leader in and catalyst for the unification of computing, communications, and sensor technologies while being a strategic partner for their commercialization. May 19, 20032

3. SUCCESSFUL COMMERCIALIZATION MODEL NewTechnology Publications Patents Universities Basic Research Federal Grants Private R&D Inventions Ph.D’s Tenure Invention Disclosure Proof of Concept Next Generation Products ProductDevelopment Research Return on Investment (ROI) PrototypeProduct Companies, Jobs, Products, Profits Equity, Royalties, and License Fees Investment Grade Technology Technology Transfer to Industry Ó KTEC

4. A KTEC Center of Excellence • KTEC’s Mission: “To create, grow and expand Kansas enterprises through technological innovation.” • Partnership with KTEC network to foster technology-based economic development in Kansas. • The only State-designated Center of Excellence focused on Information Technology and Telecommunications. May 19, 20034

5. KU’s Technology Transfer Mission • Facilitate the commercialization of research for the public good; • Promote economic growth; • Forge closer ties to industry; • Reward, retain, and recruit faculty; and • Generate income. May 19, 20035

6. Commercialization Objectives • Build a solid intellectual property (IP) foundation by protecting ITTC-developed IP. Technology Sources • Results from sponsored research • Developed with a company for their market • Developed by KU faculty, staff, and students (proven & commercial potential) • Provide internal technology transfer and intellectual property expertise & support. • Nurture ITTC technologies to commercial maturity. • Transition high-impact technologies to industry. • Help start-up companies leverage ITTC technologies. • Work with industry partners interested in ITTC technologies. • Community outreach and support. May 19, 20036

7. Industry Involvement • Sponsored Research • Commercialization of ITTC Technologies (Licenses/Start-ups) • ITTC Industry Advisory Board • Annual ITTC technology review day for Industry • Support of regional technology associations (LTA, ITKC, KCCatalyst) • Invited Industry presentations at ITTC all-hands meetings • Industry review of internal technology commercialization projects • Collaboration with Industry Eco-Development organizations (LRTC, ECJC) • Hosted many State/US officials, companies, and international visitors • Industry Affiliates Program May 19, 20037

8. ITTC Technology CommercializationCurrent Examples • New Kansas Start-ups • Video Stream Comparison System (Veatros*) • Rosetta SLD-Language & Tools (Cadstone*) • Ambient Computing, Inc. (faculty-affiliated start-up) • Existing Kansas Companies • Today Communications (Web-based medical search engine technology) • Bluetooth SIG(Establish Bluetooth interoperability lab) • Sunflower Broadband • Internal Commercialization • Optical Domain Signal Analyzer • Rosetta SLDL Tool Development • Beacon project (Student commercialization project to distribute information wirelessly based on proximal location of a user ) Identifying and supporting early-stage opportunities is the key to ITTC’s continued commercialization success. Today’s successes are the result of seeds sown and nurtured over several years. May 19, 20038

9. Commercialization Performance Indicators May 19, 20039

10. Assessing Opportunities Proposed project must... • Be technically sound.  • Have a clear association with one of ITTC's core technology areas. • Demonstrate commercial viability and market potential. • Show potential benefit to the state of Kansas.  • Be relevant and have realistic project timeline.  • Have appropriate IP protection strategy.  • Demonstrate solid understanding of the business impact of associated technologies. • Address a synergy with the Center’s stakeholders’ criteria. May 19, 200310

11. Commercialization Process Analysis • Define concept • Confirm critical assumptions • Survey state of the art • Identify critical barriers • Evaluate applicability • Determine technology May 19, 200311

12. Commercialization Process Analysis Feasibility • Initial R&D funding • Develop working model • Test technical features • Assess preliminary production feasibility • Finalize design • Assess safety and environmental features • Conduct manufacturing assessment May 19, 200312

13. Commercialization Process Analysis Feasibility Eng. Prototype • IP risk assessment • Perfection of IP rights • Tech. Transfer • Identify management team • Select organizational structure • Develop business plan May 19, 200313

14. Commercialization Process Analysis Feasibility Eng. Prototype Business Plan • Develop prototype • Identify materials and process • Develop manufacturing methods May 19, 200314

15. Commercialization Process Needs Assessment Venture Assessment Analysis Feasibility Study Economic Eng. Prototype Market Plan Business Plan PreproductionPrototype Market Valuation Startup Sale and Distribution Growth Production Production Support Maturity Market Diversification May 19, 200315

16. Summary The University of Kansas brings together academic and research expertise as well as the facilities required for the development of the global Information Infrastructure. It is our goal to remain at the forefront of the creation of the enabling technologies for the Information Age and successfully transition them to society. May 19, 200316