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Effective Poster Design: The Non-Designer’s Design Book

Effective Poster Design: The Non-Designer’s Design Book. by Robin Williams Dec 2010. A Caveat. CSU places certain restrictions on fonts, colors, spacing See the Communicator’s Toolbox for details http:// graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdf Fonts

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Effective Poster Design: The Non-Designer’s Design Book

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  1. Effective Poster Design:The Non-Designer’s Design Book by Robin Williams Dec 2010

  2. A Caveat • CSU places certain restrictions on fonts, colors, spacing • See the Communicator’s Toolbox for details • http://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdf • Fonts • Minion (serif) and Swiss 721 (sans serif) recommended • You may use Garamond, Helvetica, and Ariel to replace if you don’t have those fonts • The “accent font” loophole • For titles, headers and sub-heads you can be creative • Use this loophole judiciously

  3. CRAP • The Non-Designer’s Design Book • Lots of pictures • Brochures, business cards, websites, posters • Shows before and after examples of applying specific principles • 4 main principles • Contrast • Repetition • Alignment • Proximity

  4. Contrast “If two items are not exactly the same, make them different. Really different.” • Make strong choices • What to contrast? • Size • Color • Font typeface • Vertical vs. horizontal • Background

  5. Repetition “Repeat some aspect of design throughout the piece.” • Unify the design with one repeated aspect • Again, make strong choices • What to repeat? • Design elements (logos, bullet points, shapes) • Header and sub-header styles (size, thickness, color, style) • Vertical and horizontal lines • Colors and textures • Spacing

  6. Alignment “Break away from a centered alignment” • Doesn’t mean NEVER center align • E.g. – Center text in a box that is off center • What to align? • Edge of text (left, right, center) • Where the edge of the text is on the page • E.g. – You can right align your text and then place that right edge on the left portion of the page

  7. Proximity “Group related items together” • Don’t be afraid of empty space • Use space to create relationships • Physical closeness implies a relationship

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