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Thank Bud It’s Friday

Thank Bud It’s Friday. The Lounge Group Integrated Promotion Response. Your Brief. Create a platform that brings the creative idea to life through initiatives that sell more beer to the “Nicks” of Britain

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Thank Bud It’s Friday

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  1. Thank Bud It’s Friday • The Lounge Group Integrated Promotion Response

  2. Your Brief • Create a platform that brings the creative idea to life through initiatives that sell more beer to the “Nicks” of Britain • Big ideas that bring to life the initiatives for Budweiser in 2011 and incorporates big off premise promotions • Show how the idea is big enough to be activated in POC, in Nick’s life and online • To succeed it should • It should drive beer sales • It should communicate your VBB and bring the creative idea to life • It should feel big and focused • Ideally it will take learnings from some of the executions around the world • Budget £500,000

  3. POC / Trade

  4. ATL

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