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Perceptions and Realities: Confronting the New Library Environment

Perceptions and Realities: Confronting the New Library Environment. An Infopeople Webcast Joan Frye Williams and George Needham August 11, 2006 10am - Noon. OCLC Reports. OCLC Reports. OCLC Reports. OCLC Reports. OCLC Reports. OCLC Reports. OCLC Reports. What did we want to know?.

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Perceptions and Realities: Confronting the New Library Environment

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  1. Perceptions and Realities:Confronting the New Library Environment An Infopeople Webcast Joan Frye Williams andGeorge Needham August 11, 2006 10am - Noon

  2. OCLC Reports

  3. OCLC Reports

  4. OCLC Reports

  5. OCLC Reports

  6. OCLC Reports

  7. OCLC Reports

  8. OCLC Reports

  9. What did we want to know? • Use of libraries, including electronic resources • Preferences in information seeking • Libraries vs. Search Engines • The “Library” brand: what does it mean? • The library’s purpose and mission

  10. Listening to Californians • Prop 14/Bond Act Community Needs Assessments • Strategic Planning Data • User Surveys • Focus Groups • Interviews

  11. What’s Behind the Stereotype?

  12. I. - Reality • Reality:Familiarity, usage and choices • Perceptions:Ideals and images… and more choices • Brand: Beyond books…to what?

  13. 96%of respondents have visited a public library 72%of respondents hold a library card

  14. 65%borrow print booksat least once a year 54%get assistance with researchat least once a year 63%research reference booksat least once a year 38%use the computer/Internetat least once a year

  15. 84% 1%

  16. Learning about electronic information sources

  17. 50% 30%

  18. “They” Aren’t Wrong!

  19. Destination Libraries • Comfort • Variety • Experience-based • “Being” spaces

  20. Simplified Wayfinding • Reduced clutter • Consolidated desks • “Situational” directions • Natural language catalog • Prepackaged tips, shortcuts, FAQs

  21. Roving Support Staff + Wireless All staff capable of assisting with basic navigation and end-user tools

  22. Pop-Up Spaces

  23. More Crawl-able Library Resources • Catalogs • Databases • Web sites • Programs

  24. Library Toolbar

  25. Continuous Partial Attention

  26. II. - Perceptions • Reality:Familiarity, usage and choices • Perceptions:Ideals and images…and more choices • Brand: Beyond books…to what?

  27. Who has worthwhile information? • Google --- 93% • Yahoo --- 85% • MSN --- 81% • Ask Jeeves --- 78% • Library web sites --- 78%

  28. How do you judge if electronic information is trustworthy?

  29. PersonalizableLibrary Offerings

  30. Recommender Systems/Collaborative Filtering • “Other people who found this useful also recommend…” • http://movielens.umn.edu

  31. Opportunities to Participate • User-managed profiles • User reviews • User-suggested catalog headings • Self-directed service

  32. Online Donations

  33. Outreach to Other People’sBlogs, Vlogs, Wikis

  34. Integration with “Free Range” Information • Provenance tagging • Import/export APIs • Digitization • Mash-ups • User-supplied interfaces

  35. The Future of Traditional Reference • Denial • Anger • Bargaining • Depression • Acceptance

  36. Reference Alternatives • Proactive reference • Social network reference • Extreme Googling • Reference appointments • Librarians on call

  37. III. Brand • Reality:Familiarity, usage and choices • Perceptions:Ideals and images… and more choices • Brand: Beyond books…to what?

  38. “They say ‘books’ but what they reallymean is knowledge and information.” - Library Director

  39. Books “Books, books, books, rows and rows of books,stacks of books,tables filled with books, people holding books, people checking out books. Libraries are all about books.That is what I think and that is what I will always think. 41-year-old from Canada

  40. Reasons to use the library • Borrow print book --- 54% • Use specific reference books --- 51% • Get assistance with research --- 41% • Read/borrow bestsellers --- 39% • Use PCs/the internet --- 39% • Get copies of journals/articles --- 34% • Use online databases --- 33% • Do homework/study --- 27%

  41. 50%

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