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Eric Martin, Interactive Media Specialist visionmakermedia/blogs/ eric eric.martin@unl

Free Tools For Measuring Impact 2014 National Native Media Conference Hyatt Regency Santa Clara July 12, 2014. Eric Martin, Interactive Media Specialist visionmakermedia.org/blogs/ eric eric.martin@unl.edu linkedin.com/in/emartin11 @ martineric @ visionmakrmedia.

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Eric Martin, Interactive Media Specialist visionmakermedia/blogs/ eric eric.martin@unl

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  1. Free Tools For Measuring Impact2014 National Native Media ConferenceHyatt Regency Santa ClaraJuly 12, 2014 Eric Martin, Interactive Media Specialistvisionmakermedia.org/blogs/eric eric.martin@unl.edu linkedin.com/in/emartin11@martineric @visionmakrmedia

  2. “It’s $5 to push the button. It’s $75 to know what button to push.” - John Gregg, Sr. (Hopi)

  3. Facebook Insights

  4. YouTube Analytics

  5. Twitter Analytics

  6. Analytics • YouTube Built-In Analytics • Facebook’s Built-In Analytics • *New* Twitters Analytics (Followers, Clicks) • Previously Used Twtrland (Followers) Hootsuite Ow.ly Links (Clicks) • Google Analytics • ConstantContact

  7. Google for Non-Profits •Free Google Ads (Last year, over $100,000 in free Google Ads) • Place Your Own Ad Overlays Asking People to Donate on YouTube •Upload Customized Thumbnails for YouTube Videos • Direct Donation Button • First to Try Out New Features

  8. Q&A

  9. Continuing the Conversation •Tech Blog - http://bit.ly/vmmtech • E-mail (eric.martin@unl.edu) •DM on Facebook or twitter (@visionmakrmedia or @martineric) • Conference Downtime

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