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FT Digital. Market and Development Overview. Agenda. The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge? Delivering your message . It’s still growing!. Source: PWC/IAB . How is it being spent?. Source: PWC/IAB .
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FT Digital Market and Development Overview
Agenda • The market is still growing • Media consumption is still fragmenting • How is the FT meeting the challenge? • Delivering your message
It’s still growing! Source: PWC/IAB
How is it being spent? Source: PWC/IAB
Media consumption is exploding and fragmenting… Users are consuming the content that interests them most using the platform they find most convenient.
What are we doing? As a trusted media brand, the FT has an increasingly important role to play • Greater variety of content • New subscription model • Innovative client solutions
A word about search… A new car? Brand Where can I buy a Mercedes CL65 AMG? Search
For more information contact: Alastair Mackie, Digital Solutions Manager +44 (0) 20 7775 6963 Alastair.Mackie@FT.com