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New Zealand

New Zealand. The Home of Extreme Sports. New Zealand is often considered to be the global heart, and birthplace, of extreme sports and adventure tourism This is largely the result of 3 factors: - A physical landscape that lends itself well to extreme sports

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New Zealand

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  1. New Zealand The Home of Extreme Sports

  2. New Zealand is often considered to be the global heart, and birthplace, of extreme sports and adventure tourism • This is largely the result of 3 factors: - A physical landscape that lends itself well to extreme sports - A culture that embraces adventure - A legal system that discourages suing

  3. Bungy Jumping • Commercial Bungy Jumping originated in New Zealand • There are currently 7 different sites in New Zealand with bungy jumping operations • http://www.youtube.com/watch?v=mmrVJq4uJ0E&feature=player_embedded#

  4. White Water Rafting

  5. Black Water Rafting

  6. Canyoneering

  7. Coasteering

  8. Zorbing • Invented in the 1990’s in New Zealand, Zorbing was the brainchild of two Kiwi’s searching for a new challenging and adventurous activity • The activity involves climbing inside a large inflatable ball and rolling (often at breakneck speeds) down a hill

  9. Fly by Wire • http://www.youtube.com/watch?v=LAJ8xeT0N4U

  10. Canyon Swing

  11. and...Mountain Biking, Rock Climbing, Rappelling and Skydiving

  12. Cycle of Growth of Extreme Sports Based Tourism • Originally, many of these activities were developed by New Zealanders for their own enjoyment, however as the tourism industry grew so did opportunity. The result was expansion and development of “extreme” adventure activities targeted specifically to tourists Traditional Stages of Development of Extreme Sports Tourism • Activities developed by locals for personal enjoyment • Activities become commercialized targeting locals and tourists alike • Presence of tourists interested in extreme sports encourages further development of tourist opportunities • Extreme sport attractions are developed specifically for tourists http://www.youtube.com/watch?v=mmrVJq4uJ0E&feature=player_embedded#

  13. Extreme Sports in New Zealand • New Zealand is regarded as a major destination for overseas visitors wishing to participate in active adventure tourism activities, and the adventure tourism industry has expanded in recent years as a major niche sector within New Zealand’s tourism industry • Approximately 10% of visitors to New Zealand participate in adventure tourism of some form (according to the International Visitor Survey) • The most popular of these activities include scenic flights, jet boating, white water rafting, mountain recreation and bungy jumping

  14. Legal Issues • “The existing compensation regime in New Zealand provided a culture of minimum safety standards for adventure tourism in the absence of a direct route for litigation and damages (suing) following accidents” What does this mean? • Because suing is difficult and uncommon, there is little motivation for adventure companies to maintain strict safety policies

  15. Legislation and Legalities • The Accident Compensation legislation, formed in 1972, was a landmark statute since it established a no-fault compensation scheme for accidents • compensation scheme for accidents, subsequently modified in 1982 and 1992 (Campbell, 1996). From a tourism perspective, the legislation is novel as it provides cover for overseas tourists on a no-fault basis during their visit to New Zealand. To receive cover (i.e. the cost of treatment for an accident), visitors must see a doctor and complete the appropriate claim form. Cover for overseas tourists include costs of medical treatment, hospital treatment, transport expenses and some rehabilitation costs.

  16. The result of the legal, physical, and cultural climate of New Zealand is a country that has a regular supply of adventure seeking tourists • This provides the ideal conditions for expansion of, and further innovation in, the tourism industry • What will New Zealanders come up with next?

  17. http://www.youtube.com/watch?v=lkwh4ZaxHIA • Is this for real?

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