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Promotion Mix. Group 7 , Class 2 徐堇 刘慧 陈婉娜 谢醒聪 梁菁菁 黄素莎 吴晓彤. Promotion Mix. Advertising. Direct marketing. Personal selling. Publicity/public relations. Sales promotion. Corporate image and Exhibitions. 工作成绩. Consumer sales promotion techniques.
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Promotion Mix Group 7 , Class 2 徐堇 刘慧 陈婉娜 谢醒聪 梁菁菁 黄素莎 吴晓彤
Promotion Mix Advertising Direct marketing Personal selling Publicity/public relations Sales promotion Corporate image and Exhibitions
工作成绩 Consumer sales promotion techniques
Consumer sales promotion techniques Price deal: A temporary reduction in the price, such as 50% off. Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (eg: 25 percent extra). Coupons: coupons have become a standard mechanism for sales promotions.
Consumer sales promotion techniques Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. On-shelf couponing: Coupons are present at the shelf where the product is available. Checkout dispensers: On checkout the customer is given a coupon based on products purchased. On-line couponing: Coupons are available online. Consumers print them out and take them to the store. Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.
Consumer sales promotion techniques Online interactive promotion game: Consumers play an interactive game associated with the promoted product. Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer. Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product. Aisle interrupter: A sign that juts into the aisle from the shelf. Dangler: A sign that sways when a consumer walks by it.
Consumer sales promotion techniques Dump bin: A bin full of products dumped inside. Glorifier: A small stage that elevates a product above other products. Wobbler: A sign that jiggles. Lipstick Board: A board on which messages are written in crayon. Necker: A coupon placed on the 'neck' of a bottle.
Consumer sales promotion techniques YES unit: "your extra salesperson" is a pull-out fact sheet. Electroluminescent: Solar-powered, animated light in motion. Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased. Sampling: Consumers get one sample for free, after their trial and then could decide whether to buy or not.
RetailMechanics Retailers have a stock number of retail 'mechanics' that they regularly roll out or rotate for new marketing initiatives. Buy x get y free a.k.a. BOGOF for Buy One Get One Free Three for two Buy a quantity for a lower price Get x% of discount on weekdays. Free gift with purchase
: Retail Mechanics Depending on your business and your product, you may want to develop some of the following catalogue Print a catalogue only if you have enough items and customers to warrant the expense. Catalogues are essential if you have mail-order customers. Update them regularly. Customers will not order if they think your catalogue is out-of-date. display items If you do trade shows or in-store demos, you might want to purchase display materials. Banners, napkins and serving dishes can also portray your image. food sample Nothing draws a potential customer more than the chance to taste your product. Some food products can be easily packaged into small portions. Spices, condiments and candies are good examples. Trade shows or demos are a good place to provide a food sample. .
Retail Mechanics newsletters/e-letters If a newsletter is going to be read it must contain valuable information. You need to show your customers the benefits they receive from doing business with you. Include testimonials and quotes from satisfied customers to show your strengths and demonstrate the reliability and consistency of your business. Provide useful product information, not sales information. To gauge interest in your newsletter and your product, include a response mechanism. websites The internet changes everything, including how you do business. A website allows you to access customers locally and globally at a fraction of the traditional cost. Keep the design of your website consistent with the image and message of your business cards, brochures and labels. Your website should be simple and easy to navigate and provide timely, relevant and useful information. Key information on a website includes contact information, product and price lists, testimonials and newsletters.
The advantages of promotion mix • One of the advantages of the marketing mix is the fact that it allows various companies to look at the different marketing considerations with a view to finding out how best to allocate their resources. • Another one of the advantages of the marketing mix is that when companies know what type of marketing plan they want to implement, they can conduct the necessary research needed to fully implement the plan in conjunction with achieving maximum customer satisfaction.
