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Computer-Mediated Communication. Social Presentation and Perception . A Brief Introduction to Symbolic Interaction. “The character of interaction as it takes place between human beings ” Herbert Blumer (1900-1987) developed much of the sociological approach to SI
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Computer-Mediated Communication Social Presentation and Perception
A Brief Introduction to Symbolic Interaction “The character of interaction as it takes place between human beings” Herbert Blumer (1900-1987) developed much of the sociological approach to SI Long history of development in both philosophy and sociology Computer-Mediated Communication — Cheshire & Fiore
Core Features of SI Symbols… Change… Computer-Mediated Communication — Cheshire & Fiore
Core Features of SI Interaction… Empirical… Note the focus on the micro-level! Computer-Mediated Communication — Cheshire & Fiore
Goffman’s Approach and Focus How individuals create and maintain their ‘social self’ Dramaturgical Approach: Uses theater and drama as a metaphor for how we develop and present ourselves Computer-Mediated Communication — Cheshire & Fiore
Frontstage and Backstage Computer-Mediated Communication — Cheshire & Fiore
Expressions Given and Given Off Goffman’s discusses two types of expressions: ‘given’ (intentional) ‘given off’ (unintentional) Computer-Mediated Communication — Cheshire & Fiore
Some Key Concepts in Goffman’s Work “Front” “Idealization” “Definition of the Situation” “Expressions given” “Expressions given off” “Impression Management” Computer-Mediated Communication — Cheshire & Fiore
Meaning through Contradiction? • When individuals act in a way that is inconsistent with expected behavior, several things happen (for the ‘performer’ and the ‘audience’). • In many ways, the study of social “roles” allows us to understand such expectations as they are continually interpreted. Computer-Mediated Communication — Cheshire & Fiore
Social Order through Interaction? Goffman argues that social order can be an outcome of our symbolic interactions… What are some examples of how this might occur (in CMC or other ‘mediated’ situations)? Computer-Mediated Communication — Cheshire & Fiore
Signaling • Assessment signals • Handicap (costly) signals • Index signals • Conventional signals • How do people send and receive them? • At a bar, on IM, in online dating? • Cost of signaling, cost of assessing Computer-Mediated Communication — Cheshire & Fiore
Costs and benefits for sender • Costs • Production • Efficacy costs • Strategic costs • Risk • Punishment • Benefits • Signaling: Changing observer’s beliefs • Functional: Hedonic and utilitarian Computer-Mediated Communication — Cheshire & Fiore
Costs and benefits for receiver • Costs • Assessment • Being deceived by a dishonest signal • Benefits • Signaling: Learning about the sender • Functional: Again, hedonic and utilitarian Computer-Mediated Communication — Cheshire & Fiore
How does signaling differ online and offline? Computer-Mediated Communication — Cheshire & Fiore
What is “deception”? How can we resolve the tension between “playful” and “literal” use of CMC? Computer-Mediated Communication — Cheshire & Fiore
What is Goffman’s “setting” in CMC interaction? Where does it come from? Computer-Mediated Communication — Cheshire & Fiore
“ The architects of a virtual space — from the software designers to the site administrators — shape the community in a more profound way than do their real-world counterpart. People eat, sleep, and work in buildings; the buildings affect how happily they do these things. But the buildings do not completely control their perception of the world. In the electronic domain, the design of the environment is everything. ” Computer-Mediated Communication — Cheshire & Fiore
Just for fun • Passport to the Pub: A guide to British pub etiquette • http://www.sirc.org/publik/pub.html • Guide to Flirting • http://www.sirc.org/publik/flirt.html Both from Social Issues Research Centre. Computer-Mediated Communication — Cheshire & Fiore