tortillas supremas la experiencia de estar en casa the experience of being home

1. Tortillas Supremas La experiencia de estar en casa!!! (The experience of being home!!!)

2. The Idea Tortillas are “Mexico’s daily bread”. On an average, each Mexican eats six tortillas a day Indiana ~ 220,000 Mexicans No local manufacturers, in Indiana, in this category Our vision: To produce, market, and distribute fresh, authentic tortillas in Indiana Staple Mexican diet, carried in to the U. S. by immigrants. Staple Mexican diet, carried in to the U. S. by immigrants.

3. We compete in the “Bakeries and Tortilla Manufacturing” category, which is a part of the “Food Manufacturing” industry There is a huge and growing demand for fresh and authentic tortillas in the targeted market fueled by rapid growth in Mexican population and increasing popularity of Mexican food. Tortilla sales have grown at an annual rate of 12 percent since 1996 The Sand box Numbers for Mexican population growth in Indiana - Hispanic population Grew by 117% to 215,000 (150,000 Mexicans) from 1990 to 2000 ??? Mexican/tortilla food sales growth ???Numbers for Mexican population growth in Indiana - Hispanic population Grew by 117% to 215,000 (150,000 Mexicans) from 1990 to 2000 ??? Mexican/tortilla food sales growth ???

4. Business Model High Quality Ingredients. All ingredients will be purchased from carefully selected suppliers that can meet our strict standards for quality The Recipe. We use a secret recipe developed based on generations of knowledge in making “home made” tortillas. We achieve consistent taste, every time, using proven processes in mixing the ingredients

5. Business Model Freshness and Flavor. Our main focus is to serve the customer authentic, fresh, and flavorful tortillas. Producing locally with carefully chosen ingredients guarantees all these qualities. Availability. By carefully analyzing market demand and securing contracts with local supermarkets and Mexican restaurants, Tortillas Supremas ensures the product is always available for customers.

6. The Product If you ever wonder about how you can enjoy fresh and authentic tortillas, just think “Tortillas Supremas”. We are proud to offer a unique opportunity to enjoy high quality Tortillas all made by using natural ingredients from the Mid West. Tortillas are thin, round, flat, unleavened bread made from either corn or flour. The ingredients needed make our authentic Tortillas are: highest quality grain or high protein flour salt hot water. secret ingredients NEED PICTURESNEED PICTURES

7. The Product We at Tortillas Supremas are proud to offer a premium line of flour tortillas and corn tortillas in the region. Each corn tortilla (1 oz) will have around 50 – 60 calories and 1 gram of fat. The fat in corn tortillas is not added but comes from the masa, which is a coarse ground corn meal. Being locally available, freshness and flavor differentiation are our most important factors . Through stringent logistic planning we have mastered systematic scheduled delivery and guarantee freshness at all points of sale by delivering on time straight from the Toritillerias Supremas.. Being locally available, freshness and flavor differentiation are our most important factors . Through stringent logistic planning we have mastered systematic scheduled delivery and guarantee freshness at all points of sale by delivering on time straight from the Toritillerias Supremas..

8. The Product Flour tortillas have slightly more calories, as a result of the combination of flour and a fat used to make the tortilla dough. The fat used will be an authentic traditional recipe of vegetable oil accentuating the natural original tortilla taste. There will be 80 calories per flour tortilla and up to 2.5 grams of fat. Being locally available, freshness and flavor differentiation are our most important factors . Through stringent logistic planning we have mastered systematic scheduled delivery and guarantee freshness at all points of sale by delivering on time straight from the Toritillerias Supremas.. Being locally available, freshness and flavor differentiation are our most important factors . Through stringent logistic planning we have mastered systematic scheduled delivery and guarantee freshness at all points of sale by delivering on time straight from the Toritillerias Supremas..

9. Tortillas will undergo stringent quality check. The following characteristics will be checked: Holes / Burns – Set colour level, light or dark areas Defects - Detect doubles and misshapen tortillas Product Quality

10. Product Nutritional Facts

11. Product Calorie Table

12. Customer In 2006, an estimated 221,000 people of Mexican origin resided in Indiana, representing almost the 4% of the total Indiana population. The growth of Indiana’s Mexican population has been extremely fast, around 40% of total population growth. The number of Mexicans in Indiana is double the number in Ohio and is four times that of Kentucky’s

13. Midwest Mexican Population Mexicans are identified as the largest group of the Hispanic population in IN Mexicans account for 30% of documented foreign born population in IN, 2000

14. Population Growth

15. Target Market

16. Mexican Buying Power

17. Business Climate Indianapolis, IN is the choice location for business Ranked #2 most populous city with Hispanic population Centrally located Easily accessible interstate connection Supply chain / logistics Forbes Magazine has named Indianapolis as one of the 10 best places in America to start a business - May 8th, 2006 Forbes Magazine has named Indianapolis as one of the 10 best places in America to start a business or a career. Criteria for the ranking includes business and living costs, the education of the work force, job and income growth, migration patterns over the past five years, crime rates and a culture-and-leisure index. Indianapolis, which jumped into the Top 10 from 33rd last year, was selected among 200 of the largest metro areas in the nation. Perennial top 10 metros fell from the highest rankings due to slowing income growth. "Indianapolis is a city that is on the move and making astounding progress every single day," Mayor Bart Peterson said. "There is much more that we want to do to grow new business, improve neighborhood quality of life and bolster public education, but this ranking shows that we are moving in the right direction."Forbes Magazine has named Indianapolis as one of the 10 best places in America to start a business or a career. Criteria for the ranking includes business and living costs, the education of the work force, job and income growth, migration patterns over the past five years, crime rates and a culture-and-leisure index. Indianapolis, which jumped into the Top 10 from 33rd last year, was selected among 200 of the largest metro areas in the nation. Perennial top 10 metros fell from the highest rankings due to slowing income growth. "Indianapolis is a city that is on the move and making astounding progress every single day," Mayor Bart Peterson said. "There is much more that we want to do to grow new business, improve neighborhood quality of life and bolster public education, but this ranking shows that we are moving in the right direction."

18. Targeted Customers Primary targets: Local Supermarkets, Mexican Restaurants in Indiana End users: Customer who purchase groceries from local supermarkets and Mexican restaurant patrons

19. Targeted Customers The approximate potential stores in Indiana is 500 Abuelo's Mexican Food Embassy Acapulco Joe's Mexican Foods Angel's Mexican Supermarket Don Victor's Mexican Grocery Around twenty Mexican restaurants in Indianapolis alone Azabaehi Mexican Restaurant Cancun Mexican Restaurant Cazuela's Mexican Restaurant Elacteca Mexican Restaurant

20. Target Market Descriptions

21. Target Market Strategy

22. Market Size Total US tortillas sales in 2000 : 7 billion lb Total US sales at wholesale prices in 2000: $4 billion Average wholesale price per pound in 2000 : $0.57 Indiana Owns 0.74% market share for tortilla sales in US Estimated tortilla sales per year : 51.8 million lb Total Sales at wholesale prices in Indiana: $29.5 million (http://www.tortilla-info.com/media_room/press/prrevenue00.htm)

23. Targeted market share Targeted production for Tortillas Supremas is 360,000 packs/year. (720,000 lbs) Indiana’s estimated tortilla sales per year : 51.8 million lbs. Targeted market share: 1.4%

24. The Competition Established in 1949, Mission foods is part of Mexican based group Grumsa, with operation spanning Mexico, USA, Central America and Europe Mission is one of the largest producer of tortillas in the United States. It produces over 25% of the world’s tortillas. Mission Foods has 19 manufacturing plants in the United States with corporate offices in Irving, TX. They only sell frozen tortillas

25. The Competition

26. Our Message “Our authentic fresh baked tortillas are the most flavorful and readily available in the region. We guarantee best quality and use only fresh and tasty natural ingredients for exceptionally great flavor”

27. The Sales Approach Tortillas Supremas will mainly target independently owned Mexican stores and restaurants We will also target local supermarkets that carry Mexican food and chain restaurants We will work with each customer to demonstrate our product and secure contracts Advertise in local Spanish newspapers and radio There is significant demand for fresh and authentic tortillas in local markets. We will create awareness through local Mexican restaurants and corner stores. We will create awareness, by effectively using local media targeting relevant market segment. We will create awareness, by effectively using local media targeting relevant market segment. There is significant demand for fresh and authentic tortillas in local markets. We will create awareness through local Mexican restaurants and corner stores. We will create awareness, by effectively using local media targeting relevant market segment. We will create awareness, by effectively using local media targeting relevant market segment.

28. The Marketing Schedule For news papers – Use Mexican newspaper Radio – Mexican Radio stations (get the names) No Direct mail – User flyers at Mexican stores and restaurantsFor news papers – Use Mexican newspaper Radio – Mexican Radio stations (get the names) No Direct mail – User flyers at Mexican stores and restaurants

29. The Inner Workings Tortillas Supremas will be located in a leased building in Indianapolis, IN Two tortilla making machines and two vehicles for delivery will be leased Two full time employees, will work on tortilla making machine Two employees, working 20 hrs/week, will deliver the product

30. The Location Intersection of Crawfordsville rd. and W16th St. High density population of Mexicans Close proximity to city supermarkets and restaurants Short drive to Interstates I465 & I74 (Crossroads of America) Within two hours from Fort Wayne, Gary, Columbus

31. Tortillas Making Machine Two machines, each with: Capacity: 5,000 tortillas/hour Targeted Production: 3,000 tortillas/hour Lease: $400/month

32. Production and Delivery Production Producing tortillas include making the dough, setting up the machine and operating Packing tortillas is more labor intensive and needs most of the employee time Delivery Daily or once every two days to a location based on the demand Delivery schedule will be adjusted frequently to meet the demand and make the fresh product available

33. Tortillas Supremas will be established as an LLC The owner will be responsible for production, distribution, sales, and marketing Accounting, legal, and health advisors will be contracted locally The Management Team

34. Compliance with US Food & Drug Admin Standards is ensured by use of legal and health professional advice from flour supplier. (GIMSA) Tortillas Supremas has insurance for General Liability with coverage up to 2 million dollars.

35. Salaries and Wages

36. Fixed operating expenses

37. Required Start-Up Funds

38. Required Funds

39. Projected sales forecast

40. Cash Receipts and Disbursements

55. Next Steps Next 90 days Obtain capital Sign up contracts with customers One Year Be a regional market leader for providing tortillas. Five Years Expand and open new factories to other regions. Growth of 10%/year Introduce new products derived from tortilla. (Other tortilla flavors, Tostada, Tortilla chips) Looking for a major investors with competitive interest rates and incentives to establish ethnic businesses in local communities as the financial backbone for Tortillas Supremas LLP Looking for a major investors with competitive interest rates and incentives to establish ethnic businesses in local communities as the financial backbone for Tortillas Supremas LLP