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These website banner design provide the user with added value, but due to their great weight and the work involved in their creation, they are not very common.<br>
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What Is A Website Banner Design, What Are It For • If you are thinking of doing digital advertising to increase sales in your company and overcome this crisis as best as possible, you need to know what a website banner design can do for you. • This advertising tool is not new (the first banner dates back to 1994), but the massive use of the Internet has meant that it offers companies more possibilities than ever. • In this post, we explain what it is, what it is for, and how to design it.
What is a Banner? • A banner is a space reserved for advertising on a web page, in image format. By clicking on this image, the user is redirected to a web page or landing page.A banner can be used within a website with the aim of taking users to another part of the same website and/or publicizing an offer; or it can also appear on a different website, redirecting to the website that advertises the service/product. When talking about banner campaigns, reference is made to this second case.
What is a banner for? • The most widespread use of banners is to advertise on the internet, more necessary than ever at the moment. To reach a larger audience, they are usually displayed on third-party websites (media, forums, blogs...) or social networks, which monetize their space by placing advertising among their content.In this way, graphic design expert can make their banner seen by a large audience and websites make money by 'renting' these advertising spaces.
What types of website banner design exist? • Although, by extension, any image format that serves the purposes explained above is called a banner, the truth is that the original banner had well-defined measurements: 468x60 pixels.Although this banner measure is still used, the truth is that the evolution of the internet has made ads adopt larger and more visible formats, which allow for more attractive compositions. Thus, there are other types of banners by graphic design services that are gaining popularity over traditional banner.
If we talk about the classification of banners by size, the page stealers (300x250 pixels), the leader board (728x90 pixels), the skyscrapper (vertical design, usually in 160x600 format), or the billboard (large size, 970x250 pixels) stand out. • On the other hand, banners can be images, dynamic images, and even video, a format widely used by big brands to capture attention.
This is the case of interstitial banners, which are displayed full screen. Users must close them to continue seeing the rest of the content of the web they are visiting. • Another particular case is that of Rich Media banners by graphic design services, which use animations and videos to achieve interaction with the user (for example, showing a minigame). • These website banner design provide the user with added value, but due to their great weight and the work involved in their creation, they are not very common.
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