1 / 7

Don't Strike Out: How to Pitch a Story to Your Local Media

Don't Strike Out: How to Pitch a Story to Your Local Media. Jove Oliver RESULTS International Conference . What We’re Talking About. 10 Ways to Engage the Media 10 Insights in Working with the Media How to Say What You Want to Say . 10 Ways to Engage Your Media. Editorial Meetings

osma
Download Presentation

Don't Strike Out: How to Pitch a Story to Your Local Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Don't Strike Out: How to Pitch a Story to Your Local Media Jove Oliver RESULTS International Conference

  2. What We’re Talking About • 10 Ways to Engage the Media • 10 Insights in Working with the Media • How to Say What You Want to Say

  3. 10 Ways to Engage Your Media • Editorial Meetings • Op-Eds • Letters to the Editor • News Advisories • News Releases • Pitch Calls • Suggest a Feature Story • Press Briefings • News Conferences • Photo Ops

  4. 10 Insights in Working with Media • Start by assuming the best of journalists • Understand the pressures faced by most journalists • Expect some of your approaches to be rejected • Don’t be intimidated • Be passionate and persistent

  5. 10 Insights Con’t • Make it local and keep it relevant • Be creative • Yet it is appropriate to take the high ground in making your case • Be opportunistic • When in doubt, don’t make anything up

  6. Advocacy vs Research Communication Build your case to a conclusion State your conclusions then support them Jargon adds clarity and precision Cover every base Explain in detail Advocacy Jargon confuses Research Hasty preparation can be discredited Limit your messages Keep your messages simple Objective & unbiased Quick preparation is needed to seize opportunities Passionate compelling argument based on fact Source: Kraig Klaudt

  7. Questions and Discussion • What are some past successes you’ve had? • What are some challenges you’ve faced in the past? • Let’s get informal and talk!

More Related