MONDAY, JANUARY 21 NO SCHOOL IN HONOR OF MLK, JR.

1. MONDAY, JANUARY 21 NO SCHOOL IN HONOR OF MLK, JR.

2. TUESDAY, JANUARY 22

3. Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos “How can I categorize the persuasive techniques that I’ve learned?” • TODAY: • Notes on Ethos, Pathos, and Logos • Begin creating flipbook • What You Need: • pen/pencil • notebook • your brain! • REMINDERS: • Copy your EQ in your agenda everyday! • Vocab quiz #13 on Thurs. • Panther Prep is every Wed. • Don’t forget to take Cornell Notes every night! • Do Now: Pizza Persuasion Don’t forget to section this space off! DO NOW: Think of at least three strong reasons that you would come up with to convince your busy, healthy-conscious mom that your family should have pizza for dinner tonight.

4. Mr. Wise-g(eye) says…Let’s take a look at : TODAY’S DO NOW RESPONSES

5. Mr. Wise-g(eye) says…Let’s take a look at : ETHOS, LOGOS, AND PATHOS

6. Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos “How can I categorize the persuasive techniques that I’ve learned?” • NOTES ON ETHOS, LOGOS, AND PATHOS: • What do you think these three words mean? • Watch the following two videos on ELP. • As you watch, RECORD YOUR OWN NOTES on what each term means and how it is used for persuasion • You may write down examples of how they are used also. • Video #1: • http://www.youtube.com/watch?v=x4tTugqBkJU • Video #2: • https://www.youtube.com/watch?v=oKtQEnERhSY • Do Now: Pizza Persuasion Don’t forget to section this space off! • Notes on Ethos, Logos, and Pathos:

7. Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos “How can I categorize the persuasive techniques that I’ve learned?” • Do Now: Pizza Persuasion • NOTES ON ETHOS, LOGOS, AND PATHOS: • Now, with your partner, review your notes: • Add any notes that you missed • Highlight …key words/phrases • Circle …. • Write at least 3 questions in the margins. Don’t forget to section this space off! • Notes on Ethos, Logos, and Pathos:

8. Thnk, Inc. • Day 4 (continued from Day 3): • Make a final decision on your topic and the position that you will take on the topic. • Make a rough list of the demographics of your target audience. • Get Mrs. C. to approve your topic and review your demographics. • Once you get approval, fill out the appropriate boxes for this information in your packet. • Receive an iPad (one per pair) from Mrs. C and begin using the internet to do research. Information that you think that you will use, record that on your citation sheet in your packet. Each person needs to do this.

9. Mr. Wise-g(eye) & Thinking Cap Kid say: BEFORE YOU GO….

10. BEFORE YOU GO… How can these three persuasive techniques relate to the other techniques that you learned? How could these three techniques be viewed as different from the other techniques that you learned?

11. WEDNESDAY, JANUARY 23

12. Wed. , Jan. 23, 2013 PSA Print Ads “How are public service announcement print ads made to be effective?” • TODAY: • Analysis of PSA print ads • Think Inc. campaigns • What You Need: • pen/pencil • notebook • an iPad or your cellular device (if it can connect to the internet) • your brain! • REMINDERS: • Copy your EQ in your agenda everyday! • Vocab quiz #13 on Thurs. • Panther Prep is every Wed. • Don’t forget to take Cornell Notes every night! • Do Now: PSA Print Ad Predictions Don’t forget to section this space off! DO NOW: Think about print advertisements that you may have seen before about an important issue. Think about your ideas for your Think Inc. PSA Campaign poster. What kind of information do you think is important to include on a print advertisement for a public service announcement? List at least 5 things. After you have completed your list of five items, raise your hand and ask Mrs. C. for an iPad. Each person will get one today, rather than one iPad per pair.

13. Mr. Wise-g(eye) says…Let’s take a look at : USING IMAGES AND TEXT IN PSA PRINT ADS

14. Wed. , Jan. 23, 2013 PSA Print Ads “How are public service announcement print ads made to be effective?” • ANALYZING PSA PRINT ADS: • Label the next section in your notes as “Analyzing Images and Text in PSA Print Ads”. • Draw and label a Venn Diagram as shown. • As we view and discuss the following print ads, you will be responsible for keeping a Venn Diagram that compares the benefits of using predominately one element or the benefits of using both. • During this activity, you will respond to questions either electronically (when you see the electronic symbol), by sharing with a partner, or through a whole class discussion. • Using your device (iPad or cell), go to m.socrative.com and wait for the session numbers to begin each electronic activity. • Do Now: PSA Print Ad Predictions Don’t forget to section this space off! • Analyzing Images and Text in PSA Print • Ads Using Strong Images & Text Using Strong Text Using Strong Images

15. PUBLIC SERVICE ADS USING STRONG IMAGES

16. 70% of abused children turn into abusive adults. Donate at savethechildren.mx break the circle What is the message of this ad, and how does this image affect the message? You have 30 seconds to write down your immediate response to the ad that you are about to see.

17. In five words or less, what does this image represent? What is the ad’s message? “Before its too late. wwf.org”

18. You have 30 seconds to write down your immediate response to the ad that you are about to see. How is this image effective in delivering the message of this ad? How could this ad have been INeffective? What do you really touch? HAND GEL

19. PUBLIC SERVICE ADS USING STRONG TEXT

20. In ONE word, predict what this ad is about. How is persuasion being used in this ad? How would you change this ad?

21. Write down your immediate response to the following ad. What persuasive techniques are used and for what purpose? What assumptions are being made with this ad?

22. a. ethos? b. pathos? c. logos? How is the layout of this ad connected to the persuasive technique(s) being used?

23. PUBLIC SERVICE ADS USING STRONG IMAGES AND TEXT

24. Explain how the image and text impact the ad separatelyand how they impact the ad together.

25. How could you incorporate ethos, pathos, and logos into this ad? Make 3 observations about this ad.

26. What is the significance of the setting of this ad? What does AAUW stand for, and why is the full name of the organization not on the ad? Make 3 observations about this ad. Why is this info included in the ad?

27. Mr. Wise-g(eye) & Thinking Cap Kid say: BEFORE YOU GO….

28. Using the m.socrative.com site, answer the following question using complete sentences. Make sure to put your full first and last name when prompted to. What makes a public service announcement print advertisement effective to you?

29. Thursday1. Vocab #13 quiz2. Pop QuizFridayIn the library to work on print ads