Marketing & Technical Resources for the Gravure Industry

1. Marketing & Technical Resources for the Gravure Industry February 2009

2. Gravure Association of America • Mission Statement The mission of the Gravure Association of America, Inc. is to promote the use of the gravure printing process for publication printing, package printing and product (specialty) printing. GAA resources are dedicated to the collection and dissemination of the state-of the-art, as well as historic, information pertaining to gravure technology, marketing, environmental issues, government regulations, education and training. February 2009

3. Gravure Association of America • What is Gravure? Gravure is an intaglio printing process. The image carrier has the image cut or etched below the surface of the non-image area. On the gravure image carrier (usually a copper cylinder), all the images are screened, creating thousands of tiny cells. February 2009

4. Gravure Association of America • What is Gravure? During printing, the image carrier is immersed in fluid ink. As the image carrier rotates, ink fills the tiny cells and covers the surface of the cylinder. The surface of the cylinder is wiped with a doctor blade, leaving the non-image area clean while the ink remains in the recessed cells. February 2009

5. Gravure Association of America • What is Gravure? Substrate is brought into contact with the image carrier with the help of an impression roll. At the point of contact, ink is drawn out of the cells onto the substrate by capillary action. February 2009

6. Gravure Association of America • Where do you find Gravure? Gravure is used for publications, catalogs, Sunday newspaper supplements, labels, cartons, packaging, gift-wrap, wall and floor coverings and a variety of precision coating applications. Samples of Gravure: February 2009

7. Gravure Market Segments Gravure Three PPP’s • Publishing • Packaging • Product 7 February 2009

8. Gravure Market Segments Publishing Market Three companies with printing plants in the United States. Process of choices for long run, high quality publication printing. Gravure has strengthened its position of dominance in the long run US consumer magazine market (15% of market, 25 of top publications) February 2009

9. Gravure Market Segments Publishing Market Gravure printing includes flyers, direct mail pieces, brochures, magazines, and advertising inserts. 9 February 2009

10. Gravure Market Segments Packaging Market • Packaging has been experiencing a very competitive market over the years. We are seeing reports of a strengthening gravure market coming from both equipment suppliers and trade shops. Below are numbers on packaging market shares: • Gravure market share worldwide in packaging: Japan 85% Europe 25% Asia 50% North America 18% Gravure market share in flexible packaging worldwide: Asia 80% Europe 50% North America 20% Print processes used by brand-name manufacturers: Gravure exclusively 50% Gravure & Flexo 30% Flexo 20% Sources: GFK Group ERA February 2009

11. Gravure Market Segments Packaging Market 11 February 2009

12. Gravure Market Segments Product Market • Housing related products growth has slowed but no sign of a recession. • US Automotive related products losing market share • Gift wrap business is generally flat. • Floor covering: • Carpet market declining • X & Y generations prefer hard surfaces • Price is key as we continue to experience strong competition from Asia. • Postage Stamps (government outsourcing) February 2009

13. Gravure Market Segments Product Market 13 February 2009

14. Gravure Services • Technical Services • Marketing Services • Event & Conference Services • IT Services • Online Services • Publishing Services • Administration Services • Gravure Education Foundation February 2009

15. Gravure Association of America • TECHNICAL SERVIES • Consulting Bruce Beyer, GAA technical director, provides a valuable "outside" perspective to help you sharpen your focus. He's nationally recognized throughout the gravure industry as an expert troubleshooter who can spot the problems and deficiencies, then help you frame and execute the best solution, case by case. Bruce Beyer February 2009

16. Gravure Association of America • TECHNICAL SERVICES Operator Certification An online textbook-based technical course that enables individuals to proceed at their own pace, before completing online self-testing to obtain a grade instantaneously and move through eight modules. February 2009

17. Gravure Association of America • TECHNICAL SERVICES • Technical Assistance Help is just a phone call away when you need assistance in solving your gravure related dilemma. Call Bruce Beyer 254.366.0467 February 2009

18. Gravure Association of America • TECHNICAL SERVICES • Textbook Comprehensive textbook covering all aspects of gravure printing. • Technical Manuals Specialized reference manuals on specific technical areas such as doctor blades, engraving and ink. February 2009

19. Gravure Association of America • MARKETING SERVICES GAA is continuing the process of growing our marketing strategy in these economic difficulties. We are: Committed Respected Responsive Innovative to reaching the global gravure industry by using our marketing & technical resources. February 2009

20. Gravure Association of America • 2009 EVENT & CONFERENCE SERVICES • GAA Basic Gravure Seminar • March 16th – 20th @ Western Michigan University • GAA Spring Board of Directors Meeting • April 14th – 16th @ Arizona State University • Sustainability & Process Control in Gravure Packaging Printing Seminar • June 10th – 12th @ Rochester Institute of Technology • GAA Environmental Workshop • June 16th – 18th @ Toronto, Canada February 2009

21. Gravure Association of America • 2009 Conference & Event Services • GAA Basic Seminar • September 14th – 18th @ Western Michigan University • Advanced Pressroom Technology Seminar • Week of October 26th @ Western Michigan University • GAA Fall Board of Directors Meeting • October 2009 @ Keswick Hall, Keswick VA • GPC Conference • November 17th – 20th @ Naples Beach Hotel & Golf Club, FL February 2009

22. Gravure Association of America • IT Services Need help navigating the new online magazine? Contact Team GAA member Allen Krusenstjerna for login assistance. E: allenkru@gaa.org 585.385.1807 February 2009

23. Gravure Association of America • Online Services Whether it is shopping for products, registering for an event, or browsing the pages of GRAVURE magazine, you can do it all at www.gaa.org February 2009

24. Gravure Association of America • Publishing Services Gravure is the bimonthly journal of the Gravure Association of America, Inc. and the official voice of the gravure industry in the USA and abroad. It is distributed to all GAA members and to selected gravure buyers and customers, educators and students. It is also available to nonmembers through individual subscriptions. If you’re interested in advertising contact GAA. February 2009

25. Gravure Association of America • Administration Services Team GAA is available to assist with locating technical assistance, placing an order or registering for an event. Contact GAA at 201.523.6042 February 2009

26. Gravure Association of America • Gravure Education Foundation • In 1979, the founding trustees of the GEF recognized that ensuring technological change would continue to accelerate. New technology became a catalyst for changes in customer needs and demands and in competition in the print communication and marketplace. • These founding trustees agreed that the industry’s next generation would require specialized education in order to manage and produce in the new business environment. Their foresight gave rise to the Gravure Education Foundation. • The GEF is dedicated to promoting and supporting educational development in gravure technology. In order to meet and exceed the demands of an ever-changing marketplace, we encourage and support programs that include extensive instruction in gravure technology. • The Foundation has made steady progress since its inception in 1979, and we are proud of the support we provide for educational development in gravure technology. As we embark upon our third decade, the Foundation is strengthening its support by implementing new educational initiatives and expanding its support of existing programs. February 2009

27. Gravure Association of America • Gravure Education Foundation The mission of GEF is to promote and support educational development in gravure technology by raising and properly distributing money and resources to deserving educational institutions and students. The foundation will motivate and develop individuals with technical proficiency and leadership skills for the print communication industry. February 2009

28. Gravure Association of America • Meet GAA’s PRESIDENT & CEO BILL MARTIN February 2009

29. Gravure Association of America Where our marketing & technical resources meet the gravure printing world! www.gaa.org • E: gaa@gaa.org • 201.523.6042 February 2009