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Introducing: The Friendly Kitchens Alliance

Introducing: The Friendly Kitchens Alliance. Set up to. Promote the use of ‘ friendly food’ in: Restaurants Institutional Kitchens. Friendly food..??!. Animal friendly produced Friendly for the environment And so... Friendly for us!. 2008:the birth of a new campaign!.

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Introducing: The Friendly Kitchens Alliance

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  1. Introducing:The Friendly Kitchens Alliance

  2. Set up to... Promote the use of ‘ friendly food’ in: • Restaurants • Institutional Kitchens

  3. Friendly food..??! • Animal friendly produced • Friendly for the environment And so... • Friendly for us!

  4. 2008:the birth of a new campaign! Delicious Dishes Promoting better – regional, organic, fresh and ‘ friendly’(!) - food in institutionalkitchens

  5. How it all started... • 2007: The Netherlands celebrated their first ‘ National Week of Taste’ An ‘ode’ to ‘ friendly food’ from Dutch origine.

  6. Placemat De Mooie Maaltijd 2011

  7. Keyvalues(Good Taste Manifest): • Regional • Seasonal • Artisanal • Sustainable • Animalfriendly • Fair

  8. Delicious Dishes aims at: • Hospitals • Care and Nursing Homes • ‘ Meals on wheels’ In short: Better quality food for elderly and sick people, who are dependant on others to provide them with meals.

  9. Why this campaign..? Food in hospitals and care homes too often: • Boring, bad or no taste at all • Badly presented • Served without... care!

  10. Malnutrition • 20 - 25% of elderlypeople in care homes and nursing homes • 15 - 25 % of elderlypeoplereceiving care (and meals) at home • 25 - 40% of elderlypeople in hospitals

  11. The Netherlands are ageing fast... • 2010: Over 2,6 milion over 65 (15,6% of the totalpopulation) • 2011 top year in the ageing proces: 120.000 newpensioners. • 2040: 25,6% of the population is 65+: 4.6 milionpeople

  12. Delicious Dishes... Placing food back in the heartofgood care!

  13. Remedy / recipy: • Malnutrition • Enjoyment around mealtime • Sustainablefood • Regional Economy

  14. Interesting market for regional producers • Everyday 1 milion mensen are to bereached in hospitals and care homes with ‘food & beverage’

  15. Hospital supporting regional economy

  16. Thresholds • Supply • Quality • Prejudice • No demand

  17. And… • Price… Prejudice: regional/organic = expensive!

  18. Chicken & Egg

  19. Needed: ‘guaranteed’ demand /turnover

  20. Solutions • Cooperationwith a cooperation of small(er) and regional producers • Chooseseasonalproducts • Shorten the chainwherepossible • Clevercooperationbetween big and smallcompanies.

  21. Fresh, seasonal, regional

  22. Prepared artisanally and with care! …

  23. Enjoyed in a nice ambiance!

  24. Kortom: voldoende denkvoer om nog eens op te kauwen!

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