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RALPH LAUREN

RALPH LAUREN . HISTORY. 1967. 1971. 1972. 1981. 1997. 2000. 2004. History. RALPH LAUREN STORE- NEW YORK CITY. COPORATE STRATEGY. DIFFERENTATION Premium Product at various cost-dependent on brand line. ABOUT RALPH LAUREN. Global Apparel Industry Appeal-Men’s, Women’s and Children

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RALPH LAUREN

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  1. RALPH LAUREN

  2. HISTORY 1967 1971 1972 1981 1997 2000 2004

  3. History RALPH LAUREN STORE- NEW YORK CITY

  4. COPORATE STRATEGY • DIFFERENTATION • Premium Product at various cost-dependent on brand line

  5. ABOUT RALPH LAUREN • Global Apparel Industry • Appeal-Men’s, Women’s and Children • Accessories- Footwear, Watches, Handbags • Home- Bedding, Bath, Furniture, Paint • Fragrance- Black Label, Purple Label, Romance http://www.youtube.com/watch?v=aa8r2CLM824

  6. OPERATING SEGMENTS • Wholesale- Department Stores, Specialty Stores- 45% • Retail- Sales Made Directly To Consumers In Retail Stores- 52% • Store Locations- Asia, Australia, Europe, North America • E-Commerce – North America, Europe, Asia • Licensing- 3%

  7. OPERATING SEGMENTS

  8. BRANDS • 26 Brands • Chaps • Ralph Lauren Purple Label • Men’s Polo Ralph Lauren • Women’s Polo Ralph Lauren • Ralph Lauren Home • Ralph Lauren Paint

  9. BRANDS

  10. SOURCING

  11. SOURCING • Asia Pacific - 88% • EMEA – 10% • America – 2% • China, HK, Macau, Indonesia, Sri Lanka • SKU’s Created and Expires Per Year – 100,000 • Raw Materials are sourced from foreign suppliers – 98%

  12. SOURCING/SUPPLY CHAIN • Factories and Product License – 800 • Vendors – 200 • Consolidator Logistics Carriers – 200 + • Distribution and Fulfillment Centers – 20 • Non Inventory Holdings DC’s – 60+ • Point of delivery – 10,000 • Shipments Annually – 5,000K

  13. SOURCING • Not one manufacturer provides more than 4% of total production in fiscal year 2014 Ralph Lauren Corporation Contracted Suppliers Products

  14. SOURCING • Finished Goods Are Sourced • Raw Materials Are Sourced • Diverse Supplier Base – Limited to Region • Vendor Evaluation/Approval Process • Global Human Rights Compliance Department- New Business Partners

  15. PEOPLE • 23,000 Global Employees • Diversity Engagement Initiative • Full Time – 61% • Part Time – 39% • US – 61 % • International -39 % • Learning and Development Measures

  16. PEOPLE

  17. PEOPLE • Global Sales Team • Models- Men and Women • Global Sourcing Personnel • Unique Designers • Global Human Rights Compliance Personnel • Logistics Team

  18. PEOPLE

  19. ENVIRONMENT

  20. ENVIRONMENT • Encourage Logistics Partners to Prioritize Efficiency • Air Transportation Reduction • Recycling

  21. PROCESSES • Contract Manufacture • Do not operate there own facility • Utilizes companies with Foreign Trade Zones (FTZ) – Minimize on Logistics/Duties Cost

  22. RL INVENTORY • Inventory Turnover Ratio Company Ranking • March 2014 - 2.84 • Industry # 5 • Sector # 26 • S&P 500 # 321

  23. SOCIAL RESPONSIBILITY • Materials and Recycling • Packaging –Made out of Recycle content • Packaging – Bag are recycled • The Polo Ralph Lauren Foundation- Education • ACPCA Collaboration • http://www.youtube.com/watch?v=xYwASU6hYko

  24. SWOT • STRENGTHS • Leadership/Investment Philosophy • Strong Premier Luxury Brand • Universal Recognition • Distinct Design and Quality • Socially Responsible • Diverse Supplier Base- Supplier has less Bargaining Power • Diverse Brands

  25. SWOT • WEAKNESS • High Price – Retail Stores • High international Sourcing

  26. SWOT • OPPORTUNITIES • Global Presence Growth- Asia, Europe • Extend direct to customer-Stores and E-Commerce • Expanding new and emerging merchandise- Accessories • Global Talent Development and Management

  27. SWOT • THREATS • Competitive Market • Exposure to Risk- Due to High level of International Sourcing (price of raw materials) • Diverse and Complex Supply Chain • Import Restrictions • Seasonal Trends

  28. RALPH LAUREN • Socially Responsible • Globally Recognized Brand • Diverse Product Offerings • http://www.youtube.com/watch?v=IyCB7fXH7WQ

  29. QUESTIONS QUESTIONS ?

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