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Test Review

I211 eCommerce Systems. Test Review. eCommerce Test. When: Thursday 12 th Where: 6-1-14 Time: 2-4 (2 hours) Closed Book. The test will cover the learning outcomes from the following Lecture Slides: Week 1 eComm Intro Week 2 eCommerce II Week 3 eCommerce III Week 4 Security

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Test Review

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  1. I211 eCommerce Systems Test Review

  2. eCommerce Test • When: Thursday 12th • Where: 6-1-14 • Time: 2-4 (2 hours) • Closed Book • The test will cover the learning outcomes from the following Lecture Slides: • Week 1 eComm Intro • Week 2 eCommerce II • Week 3 eCommerce III • Week 4 Security • Week 4 SEO • Week 7 Business Models

  3. eCommerce Test Sections: Marks eCommerce: 14eMarketing: 16 SEO & Security: 16 Business Models: 14 TOTAL 60

  4. eMarketing • Can you: • Define: B2B, B2C, C2B, C2C? • Define the goal of eCommerce websites? • Describe target audience/market? • Describe Maslow’s Hierarchy of needs? • Describe the process of classical conditioning? • Explain how colours are used in marketing? • Explain how fonts can be used in marketing? • Explain how language can be used in marketing? • Describe and identify the following marketing terms and techniques: Sound, Intrigue, Repetition, Viral Marketing, Social Networking, Testimonials, Incentives, Addiction, Imagery, Branding?

  5. eCommerce • Can you: • Describe the use of different domain name extensions? • gTLD, ccTLD, IDN ccTLD, 2LDS, etc • Describe the domain name management process in NZ?

  6. SEO • Can you: • Define SEO? • Basically describe how PageRankworks? • Describe the concept of Cross Linking? • Describe what Meta Data is? • Describe the use of keywords & phrases in SEO? • Describe how speed relates to SEO? • Describe the site submission process? • Describe actions that can have a negative impact?

  7. Security • Can you: • Describe the three parts of three factor authentication? • Explain what cross site scripting (XSS) is? • Test a given website for XSS vulnerabilities? • Describe the impact of XSS on eCommerce? • Explain what SQL injection is? • Describe a theoretical SQL injection attack? • Describe the impact of SQL Injection on eCommerce? • Describe what TLS/SSL is?

  8. Business Models • Can you: • Describe the eight key elements of a business model? • Describe the different types of revenue models? • Describe the different concepts associated with competitive advantage?

  9. Summary • If you can provide convincing answers to the previous five pages of slides you should do well in the final exam

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