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IMF Interoperable Master Format Business Situation

IMF Interoperable Master Format Business Situation. IMF - Overview. Introduction Structure How does it work? Standardization status What’s new? Business Cases. introduction. Industry issues International film distribution results in thousands of different versions

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IMF Interoperable Master Format Business Situation

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  1. IMF Interoperable Master Format Business Situation

  2. IMF - Overview • Introduction • Structure • How does it work? • Standardization status • What’s new? • Business Cases

  3. introduction • Industry issues • International film distribution results in thousands of different versions • Various edited versions • Various audio versions • Various subtitle combinations • Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc)

  4. introduction • History • 2007 – «Studios» discuss about a common distribution format • 2008 – USC ETC hosts discussions • 2011 – USC ETC publishes IMF spec 1.0 • 2011 – SMPTE starts working on IMF (35PM50 Group) • 2013 – SMPTE releases first IMF specification • 2013 – France’s CST releases Film Archive extension proposal

  5. IMF Structure IMP Interoperable Master Package

  6. IMF Version Management

  7. IMF Version Management

  8. IMF Version Management

  9. IMF Version Management BASE TRACK INSERTS

  10. IMF Version Management French Composition Playlist

  11. IMF Version Management German Composition Playlist

  12. IMF Version Management Italian Composition Playlist

  13. IMF Version Management

  14. IMF Applications CORE FRAMEWORK (Metadata, Packing, Asset Management) APP #1 MXF Uncomp. DPX APP #2 MXF JPEG2000 Broadcast HD APP #2e+ MXF JPEG2000 Film Archive APP #3 MXF MPEG4 SStP Broadcast HD APP #2e MXF JPEG2000 Broadcast UHDTV

  15. IMF Applications • App #2 - Essence Components • MXF AS-02 • JPEG 2000 Broadcast Profile HD • RGB & YUV • Lossy & Lossless • Audio stored as MXF wrapped PCM

  16. IMF Applications • App #2e - Essence Components • MXF AS-02 • JPEG 2000 Broadcast Profile UHDTV • RGB & YUV • REC2020 • Lossy & Lossless • Audio stored as MXF wrapped PCM

  17. IMF for Film Archives • App #2e+ (CST proposal) • JPEG2000 • 16bit encoding • XYZ color space (conversion from DSM to XYZ left to the lab) • 4:4:4 color sampling • Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions • Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps

  18. Standardization Status • SMPTE released standards • ST-2067-2 Core Constraints • ST-2067-3 Composition Playlist • ST-2067-5 Essence Component • ST-2067-20 Application #2 • ST-2067-21 Application #2 Extended • ST-2067-30 Application #3

  19. IMF Transcoding HD COMPOSITION PLAYLIST SD 2K/4K OUTPUT PROFILE LISTS Transcoding instructions stored as metadata

  20. What is new? • New trends & market opportunities • 4K & UHDTV • High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC) • Catalog remastering • New successful distribution channels (e.g. Netflix)

  21. Business cases • Sony Pictures • 100 catalog titles remastered in UHDTV • Blu-Ray HD (sold as remastered in 4K) • Sony’s 4K VoD platform • Online distribution partners • IMF App 2e used (xvYCC)

  22. Business cases • Netflix • 50 million members in nearly 50 countries • more than one billion hours of TV shows and movies per month • 2014 investment: over $400M on technology development • Netfilx Preferred Vendors • IMF App 2e used (YCbCr 4:2:2)

  23. contact information FOR MORE INFORMATION www.marquise-tech.com contact@marquise-tech.com

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