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Proudly Serving the Human Resources Community!

Proudly Serving the Human Resources Community!. INTRODUCTION. Market Research & Analysis Media Planning Campaign Development Worldwide Ad Placement Contract & Rate Negotiations Build/consult to create Integrated Marketing Strategies Special Event Coordination Public Relations

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Proudly Serving the Human Resources Community!

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  1. Proudly Serving the Human Resources Community!

  2. INTRODUCTION Market Research & Analysis Media Planning Campaign Development Worldwide Ad Placement Contract & Rate Negotiations Build/consult to create Integrated Marketing Strategies Special Event Coordination Public Relations Referral & Retention Programs College Recruitment Diversity Strategies And much more!!!!! Stan Lasater • 20 years experience in Recruitment Advertising • 4 time CEA award winner • Experience with local and national accounts • Extensive client service experience • Proactive approach to cost-containment, metrics and alternative media

  3. ABOUT AXXIS • Nearly 60 years combined recruitment advertising experience • Experience with national and local accounts • Specialize in Recruitment Advertising • Internal • External • Public Relations • Full-service offices

  4. Top Trends for 2009

  5. TOP 12 SITES IN THE US HOW EFFECTIVE IS YOUR STRATEGY? • GOOGLE • YAHOO • MYSPACE • YOUTUBE • FACEBOOK • LIVE • MSN • WIKIPEDIA • EBAY • AOL • CRAIGSLIST • BLOGGER

  6. UPGRADING EMPLOYMENT BRAND • Strengthen corporate message • Increase/diversify media coverage • Study competitive intelligence • Increase visibility online • Counter any “negative” employment brand

  7. REVIVE YOUR REFERRAL PROGRAM • Typically highest volume of applicants • Assists with increased retention Ensure program success: • Make sure rewards are comprehensive, visible and immediate • Encourage current employees to leverage social networking. Classified Intelligence (July 2008) ERP is 20% more effective than job boards such as Monster, CareerBuilder and Dice

  8. FOCUS ON QUALITY HIRES • Improve quality hire metrics • Create retention program • Identify sources for quality candidates • Social networking • Associations/organizations • College programs (i.e. Pharmacy, engineering, etc.)

  9. UPGRADING SUCCESSION PLANNING Large-scale group of retirees on horizon • Replacing retirees • Build pipeline • Mentoring programs • Fast-track leadership • Target highly skilled (Six Sigma, MBA, etc)

  10. UTILIZE SOCIAL NETWORKING SITES • LinkedIn • Facebook • Myspace • Twitter • Meetup Search: • Geographic • Demographic • Skill sets / interests • Associations/Affiliations Fast Facts: LinkedIn: 216th most visited site. More than 25 million workers Facebook: 5th most visited Web site in the world 62 million individual profiles inside the site # 1 site in the world for photos, with more than 14 million new images uploaded every day Myspace: 7th most visited site, over 300 million accounts.

  11. SOCIAL NETWORKING CONTINUED The Most Popular Web Sites Among College Students Emarketer.com (2008) asked students ages 18-24 to name their top three favorite Web sites. • Among the MEN, Facebook ranked # 1 (60%) – beating both YouTube and Google (28% each). • Among the WOMEN, Facebook ranked # 1 (74%) – beating YouTube and Google as well. (MySpace came in at # 6 with 11%.)

  12. UTILIZING VIDEO • Can show corporate culture • Video is the Internets fastest growing communication medium • Careerbuilder • Monster • Youtube – Not quite 4 years old and already the 3rd most visited site in the world. • Social Networking Sites “Bayfront Health System’s Nursing Staff was named best nursing team in the state” Florida Governor, Jeb Bush

  13. BLOGGING • Recruiting – Highlight openings, discuss culture and upcoming opportunities • Q & A – interact with potential applicants • Identify key employees – Allow star employees to author and contribute articles, letters from CEO, etc • Company is “real” • Company is “approachable”

  14. REVITALIZING CORPORATE JOBS PAGE • Typically #1 visited page on corporate website • Drive traffic to careers section via print and online • Add information to personalize experience • Online Chat • Virtual Open House • Benefits • Video • Testimonials • Blogs Real Heroes. Real Stories!

  15. JOIN HR NETWORKS • Online Networks: • Local HR Networking Group – RNG Tampa • Corp Recruiters – 8,300 corporate recruiters nationally • LinkedHR - over 58,000 HR professionals • Daily Email Digest and Discussion Forums • HR Blogs: • Cheezehead • CareerHub • SixDegrees from Dave

  16. Thank you!Stan Lasater – Tampastan@ads4hr.com813-236-4858, ext 205

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