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Rebellion Rewards

Rebellion Rewards. Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel. Student Reward Program Research. Kansas State University. STUDENT REWARD PROGRAM Two years running Doubled student attendance STUDENT REACTION

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Rebellion Rewards

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  1. Rebellion Rewards Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel

  2. Student Reward Program Research

  3. Kansas State University STUDENT REWARD PROGRAM • Two years running • Doubled student attendance STUDENT REACTION • Rival game highest incentive to get students involved • Most points get first entrance REWARDS • Experiential rewards are better than common items ADVICE Do not assume you will know what the student population will want, respond and build off of what they do and do not want

  4. University of Wisconsin • Only used for Men’s Basketball program • Improvements made every year • Prizes include: • Money to bookstore • Dinner with Bo Ryan • Wisconsin T-Shirt • Incorporate social media sites (Twitter, Facebook, Foursquare) • Works with Row 27 • Sponsors include: • Coca Cola • Noodles & Company

  5. University of Oklahoma • Program includes every sport • Points reset every year • Big Social Media Impact: • Facebook, Twitter, Youtube, Instagram • Works with Row 27 • Partners with: • Taco Bell • Mitchell’s Jewelry

  6. Rebellion Rewards

  7. Target Market • UNLV Undergraduate Students

  8. Sponsorship • Sony Electronics • Nike

  9. Structure of Rebellion Rewards • Benchmark games • San Diego State University (SDSU) • University of New Mexico (UNM) • University of Nevada Reno (UNR) • Groups • 2 to 10 people

  10. Student Social Media Research

  11. Chips

  12. Men’s Basketball Home Schedule 2013-2014

  13. Rewards

  14. Raffle Rewards

  15. How to put Rebellion Rewards into Action?

  16. Row 27 Studios • Headquarters • Minneapolis, MN • Current Clients • University of Oklahoma • University of Wisconsin Madison • University of Maryland • Partners • Paciolan

  17. Row 27 and UNLV • Program website • FanMaker Software • Annual Fee

  18. Row 27 Software # of Active Users Rebellion Rewards

  19. Row 27 Software ADD NEW EVENT EDIT EVENT

  20. Row 27 Software

  21. Row 27 Software Player Profile

  22. Row 27 Software ADD NEW CODE Code: Insert Code Here Chip Value: #### Valid: Start date – End date Submit

  23. Row 27 Software

  24. Row 27 Software ADD NEW REWARD Chips: 20,000 Submit

  25. Row 27 Software Message: Dear Rebellion Reward member, Congratulations on reaching 20,000 chips! You are now eligible to cash in your chips for a Sony Bluetooth Speaker Ball! Thank you for your continued support of the UNLV Men’s Basketball team! Rebellion Rewards Staff

  26. Row 27 Software Question #1: Type of Response: Question #2: Type of Response:

  27. Student View

  28. Marketing

  29. How to Reach Students • Email introducing program • Informational Meeting • Fans selected to high five tunnel • Half-time in game promotions • Nike • Neon T-Shirts and men’s basketball team

  30. T-Shirts

  31. Webpage

  32. Registration

  33. Press Release

  34. Newspaper Coupon

  35. Mailbox Stuffer

  36. Thank you! Questions?

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