Power of Bus Shelter Advertising

1. Power of Bus Shelter Advertising

2. Introduction • The internet has surely taken over much of the advertising space of many companies in today’s marketing world. • Through paid ads, SEO, social media, blogs, networking, and many other channels, businesses have been able to find affordable ways to advertise on any budget. • The funny thing about creativity, life, business, and humanity is that they all tend to revert back to the old to make something new. • In marketing, this can be a smart move when trying to think outside the box. • Have many companies forgotten about street marketing? Possibly. Here’s why you should consider bus shelter advertising as part of your campaign.

3. Room for Creativity • There are a number of things you can do with a bus shelter ad space. • Static ads are fixed and can include multiple panels or a single one that stands alone. • Scrolling bus shelter ads are projected on a screen and offer businesses the opportunity to scroll different panels of information. • Either one can be equally as effective, though some prefer the more modern scrolling option. • In a bus shelter, you can create one image or multiple images within the panels. Some of the best advertising I’ve seen in these areas often include life size images of people.

4. The Price is Right • Budget is often a deciding factor when incorporating different avenues of advertising into your marketing plan. • Bus shelter advertising is one of the cheapest advertising spaces you can use if you consider the number of people you can reach on a daily basis. • Bus shelters provide a pretty large area for the price. • The amount of space allowed for the money can’t be beat.

5. Prime Time and Repeat Viewers • There is a place where huge numbers of people gather before and after work, and plenty of other times of day, often for long lengths of time – the bus station. • There’s also a good chance that most of the people seeing your ad will see it day after day because it’s likely they take that bus pretty or walk or drive that route pretty often. • Your ad will be difficult to forget when it is viewed multiple times a week by the same passersby. • This is also an amazing location for targeting local customers.

6. 24 Hour Power • If you don’t live in a big city, you may be surprised to find that it is often alive long after a small town shuts down. • This makes bus shelter advertising a beneficial piece of space that performs on a very long day. • Even when the bus stops for the night, the area is lit, allowing those walking or driving by to take notice. • These ads are often placed in urban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or eating. • All day long your ad will be viewed by a multitude of current and potential customers.

7. Conclusion • Be creative and design a bus shelter and Outdoor Media Advertising In Madurai that will transform the space into an eye-catching arena for passersby. • Sometimes, when it comes to marketing, the old becomes new when innovative ideas resurrect tried and true methods.