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Background

Background. The World Wide Fund for Nature (WWF). An International Organization. the world’s largest independent conservation organization with over 5 million supporters worldwide. With the mission” to halt and reverse the destruction of our environment ”

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Background

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  1. Background

  2. The World Wide Fund for Nature (WWF) An International Organization. the world’s largest independent conservation organization with over 5 million supporters worldwide. With the mission” to halt and reverse the destruction of our environment” WWF is trying hard to make this world a better place.

  3. Challenge/Brief of the Campaign.

  4. Advertising campaign in the form of bathroom towel dispensers. • Adopt a crucial environmental message into the built environment. • Marketing concept ingeniously integrated into the most banal space: a public restroom.

  5. The Idea.

  6. They make the shape of South America through which a stack of green paper towels illustrates the green rain forest canopy of the continent. • As the paper towel dispenser is slowly drained of its green paper towels. • Paper towel is decreasing, which represents the environmental impact of disposable paper towels. • The idea came from the prestigious Saatchi and Saatchi, Copenhagen, Denmark.

  7. Result • This is an shining example of communication design. • Making a direct, graphic connection for viewers about how simple thoughtless consumption impacts the environment in such a negative way. • The message is : Every piece of paper you take is a piece of South America’s rainforest.

  8. Marketing Problem • This campaign only done in Canada. • Not everyone cares about the importance of save the environment.

  9. Analysis of work. • This work maybe give a good impact to people who’s aware about environment. • And give a awareness to people the important of save the trees/greens. • If I can do , it should be rolled out to Malaysia and all country in this world. • Change the shape into the world map . • Make the campaign to a public about save paper , and save our planet “Keep Green”.

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