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Milk Collection & D airy Development. May 2011. Milk Statistics - Pakistan. 50 mio Animals 26 mio Buffalo 24 mio Cows. 14 mio Farming Families. 31 Billion Litres of Milk annually (4 th Largest producing country). Good to know: 190 K farmers bring milk to Nestle
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Milk Collection & Dairy Development May 2011
Milk Statistics - Pakistan 50 mio Animals 26 mio Buffalo 24 mio Cows 14 mio Farming Families 31 Billion Litres of Milk annually (4th Largest producing country) Good to know: • 190 K farmers bring milk to Nestle • 192 million $ paid to Nestle farmers, • 1000 $ / year per family, (Av. 7ltr/day)
Area covered: 3 times bigger than Switzerland MCDD Headcount 2011: Permanent Employee: 455 Contractual Employee: 543 Milk Supply Agent: 2378 More than 1,000km = Geneva to Rome 146,000 square km 07 Zones 40 Main Centers. 2633 Chilling Centers. 3080 VMC,s 3120 Tons/day transport Cap. ~190,000 Milk Suppliers.
Volume Evolution 1998 in million kg / year From direct Ice addition to modern cooling 2011
Fresh Milk Quality Checks At Field Level: Village, Chiller, Main Center; Rapid screening tests Organolaptic APT COB pH Acidity MBRT Fat Density Total Solid Protein Sodium Physico- chemical Test Sugar Starch Glucose Sorbitol Ref. Index Urea Yoghurt CO3/HCO3 Formalin Am. Sulphate Adulteration Test Factory Level: Comprehensive testing; Tanker wise & region wise 26 Tests! Antibiotics Aflatoxin M 1 Added powder TPC Melamine in addition to above
88% Loose Milk + Sweets Fresh Milk Growth not matching Demand Pakistan Milk Production1 31 bio. liters Rural 19 bio liters Urban 8.2 bio liters Supply Growing @ 2-4% 30% 70% Demand Growing @ 10-15% Nestlé represents 50% of the processed milk market with ~500mio litres of fresh milk collection 1 Total milk production ~31 bio liters with 27 bio liters available for human consumption
STIMULATE MILK GROWTH! 5 Pillars Dairy Strategy Nestlé Strategy for Dairy Development Public Policy with Govt. + Stake Holders Nestlé funded Development Initiatives Traditional Source Management Commercial Farmer Strategy Encourage Industrial Dairy Farms Industry Associations White Paper Tax Incentives Agri-services UNDP project VET programs Demo farm Satellite Industries Increase DIRECT Sources like Village milk collection 500-1000 cows Purpose built Professional run Best small farmers Focused support to increase yield CSV Embedded in our Business Model ensuring Farmer & Rural development
3% 61% 7% 11% 2% Two thirds of milk will be sourced directly from farmer by 2016 2006 2016 2010 16% 0% 6 % Mini Supplier 8% 4 % Strategic Supplier 25% 45 % Dodhies 9% 7% 22% 27% Progressive Farmers Direct Farmers & VMC’s 18% 8% Commercial Farmer 18% 3% Mega Farms 0% Task Force 2007 Actual • Mini Supplier / Strategic Supplier roles will be eliminated in the long run • Village Milk Collection role to be increased