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Communications & Public Relations

Communications & Public Relations. Nancy Clark, Chairman. Your Club’s Brand Awareness. Refer to the GFWC Stylebook – the primary reference for maintaining the GFWC brand Make GFWC part of your club’s name Use the correct GFWC emblems:. Or this. Not this. This. GFWC Clubwoman Magazine.

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Communications & Public Relations

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  1. Communications & Public Relations Nancy Clark, Chairman

  2. Your Club’s Brand Awareness • Refer to the GFWC Stylebook – the primary reference for maintaining the GFWC brand • Make GFWC part of your club’s name • Use the correct GFWC emblems: Or this Not this This

  3. GFWC Clubwoman Magazine • Articles • Share articles from Clubwoman • Submit articles to Clubwoman by completing the online “Submit Your Club News” form at www.GFWC.org • Submit articles by email to PR@GFWC.org • Photographs • A good photograph tells a great story • Photographs attract people to read an article

  4. GFWC “News & Notes” • Sign up for GFWC Mailing List • Submit your news to “News & Notes • Example: GFWC’s News & Notes August 1, 2011

  5. Media Relations & Press Releases • Develop a relationship with local media sources. • Newspapers • Radio • Television including local cable stations • Develop a standard press release template for your club • Use the GFWC template as a guideline • Always include: • FOR IMMEDIATE RELEASE • GFWC emblem • Contact information

  6. Using All Communication Sources • Newsletters • Website • Calendar Listings • Photo Releases • Letters to the Editor • Public Service Announcements • Briefing Kit

  7. Social Media • Facebook “is the social media site that resonates best with GFWC members.” • Twitter, Flickr, MySpace, and YouTube

  8. Community Awareness • Celebrate Federation Day on April 24 and Volunteers in Action Week • Host special community events • Sponsorships • Adopt a Highway • Sponsor a local sports team • Participate in Community Events like parades, tree lightings, etc. • Represent the Federation on the boards of local organizations

  9. Be Sure to Visit www.GFWC.org

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