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Social Implications of Mobile Communication

Social Implications of Mobile Communication. Based on presentation by Bodine, Fung &Moraveji. Overview. Space Time Language Sociability and acceptable behaviour Coordination Smart Mobs Photo mobiles Mobile Gaming Future. Space .

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Social Implications of Mobile Communication

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  1. Social Implications ofMobile Communication Based on presentation by Bodine, Fung &Moraveji

  2. Overview • Space • Time • Language • Sociability and acceptable behaviour • Coordination • Smart Mobs • Photo mobiles • Mobile Gaming • Future

  3. Space • People can share their experience of an event, e.g. concert, gigs, with distant other(s) • And experience of place (Beckham Spain ad - he sends pictures of sunny skies to Man Utd players in rainy Manchester) • Public and private boundaries change • e.g. one person at home, one in restaurant • Physical space vs. Virtual space • Norms in one space not same as norms in other space • Social conflict e.g. driving • Perpetual contact a constraint or freedom? • Free to turn off? Several people never turned off their mobiles, even when sleeping

  4. University life? • Increasingly no landline – eases disputes over usage & bills • Can be used as alarm to wake up for classes • Easier to communicate with fellow students • Potential of having SMS about cancelled class etc

  5. Space • Phones can cut you off from other people you’re with, but often people share phones or phone simultaneously, each paying attention to the other’s call

  6. Time • When is somebody considered late? • Time is ‘softened’, blurred, lazy?? • Formal/informal settings – behaviour differs • flexibility • No time for self – always-on • Turn it off? Positive choice • Don’t have to set aside time & place for communication • Enables other activities, talk on-the-go

  7. Language • Subculture grew out of the business models of mobile operators • Pricing models created demand for new language • Generation Text creates a teen-only zone • 80%+ of age 45+ have never sent SMS (global users) • Permeates into “real life” • - children use txt language in exams (apocryphal?)

  8. Just for young urban people?

  9. What about older people? • Improve quality of life through increased security & autonomy • Social Isolation • Being Lost • Needing Assistance • By 2007, people age 50+ willaccount for 25% of all onlineretail spending Sources: Jupiter & www.seniornet.org

  10. What about younger people? • Children are intensive users of mobiles, but don’t figure in marketing campaigns – why is that? Radiation fears? Attracting theft? Debt? • Phone = monitoring, safety, so parents are happy to buy them (see www.mobileyouth.org for lots of detail on this)

  11. Sociability • Annoying other people – if in same group/table in restaurant, service encounter • Depends on type of setting – café/restaurant, noisy train/quiet time; • Talking abnormally loudly • More or less sociable? • Protection from unsafe/embarassing siutaions • Distance yourself from situation via phone • Direct correlation: phone use, tolerance • Britain: 45% of age 24+ say ban phone in public • Compare to only 25% under age 24

  12. Some usages • Maintain friendships – v minimal, e.g. how r u or similar, as token to mean you’re thinking of friend • Using rings to mean yes/no, ring once to let us know you’re safe

  13. Co-ordination • Micro-coordinate schedules with others • “I’m at the gate now” – use instead of doorbell • I can see you – when locating friend in public place • Do we need any pasta sauce? Making decisions involving distant other

  14. Coordination: The “Battle of Seattle”: 12/99 • Protestors coordinatedspontaneously anddynamically with: • SMS en masse • mobile phones (voice) • email from laptop PCs • PDAs on the net • Protestors maintained organisational continuity

  15. Photos & mobiles • Combining phone and digital camera - transcending space if used with distant other • Send photos home to self/others • Can be used in same place (smiles advert) • Transcends time - show past experience to present other

  16. Next mCommerce Goldmine: Games • Worldwide Revenue Forecast in 2005 Mobile gaming: $5 billion or 23% Total Mobile Commerce Revenue: $22.2 billion • In 2005, 80% of US and Europe wireless phone users will play online games on wireless devices (200 million people) Sources: Jupiter Research, Yankee Group

  17. Gaming Trends Single-player, arcade-style Multi-player, interactive & social • Japan, Korea, HK, Taiwan, Scandinavia • What’s common about these? 2.5/3G networks • Why multiplayer gaming? • Increased interaction with friends, new and old • Engaging games involving long-term contact • Look at PC gaming industry trend to multiplayer • SimCity & EverQuest moving to mobile phones

  18. “Gladiator” by Jamdat • One of the most successful mobile apps • 850,000 people, 10 million minutes after 1 year • ‘Hooked’ users & casual users

  19. “Gladiator” by Jamdat

  20. Psychological Implications of Social Gaming • Anthropomorphism of device • “We’re like buddies” • Removes sense of displacement: • Rather than becoming a character, the person actually represents himself in a mobile game • Local confrontation • If someone loses, he might lose his temper and seek revenge

  21. Questions? Comments?What will the future look like?

  22. References • Mobile Junkies Reshaping Society? http://www.wired.com/news/culture/0,1284,55561,00.html • Euro Teens Understand This http://www.wired.com/news/wireless/0,1382,53659,00.html • Tiny Cell Phone or Big Brother? http://www.wired.com/news/wireless/0,1382,57040,00.html • Configuring the Mobile User: Sociological and Industry Views http://link.springer-ny.com/link/service/journals/00779/bibs/1005002/10050146.htm • Mobile Telephony in a Connected Life http://portal.acm.org/citation.cfm?id=504732 • Going Wireless: Behavior & Practice of New Mobile Phone Users. http://www.cs.colorado.edu/~palen/Papers/cscwPalen.pdf • The computer for the 21st Century. Mark Weiser, Scientific American 1991. http://www.andrew.cmu.edu/~cfchen/readings/pvc/computer-for-21-century.pdf • The Second-Order Effects of Wireless. Alan Cooper, April 2001. http://www.cooper.com/newsletters/apr01/second_order_effects_of_wireless.htm • Universal Access to Mobile Telephony as a Way to Enhance the Autonomy of Elderly People http://portal.acm.org/citation.cfm?id=564551 • The Texting Ritual: Text-messaging and the social significance of mobile plan use http://mobile-phone-shops-uk.com/news/texting-mobile-phone-use-181202.html • Europes teens lead the Texting wave http://www.sunspot.net/technology/custom/pluggedin/bal-pl.euroteens16jan16,0,79714.story?coll=bal%2Dpe%2Dpluggedin • The Social Consequences of Mobile Telephony http://members.aol.com/leshaddon/Framing.html • Smart Mobs http://www.smartmobs.com • Pirates! Using the Physical World as a Game Board, Staffan Bjork, Jennica Falk, Rebecca Hansson, Peter Ljungstrand • Mobile Commerce Projections http://www.entrepreneur.com/article/0,4621,290409,00.html • Mobile gaming market to hit $5 billion mark by 2006 http://news.zdnet.co.uk/story/0,,t269-s2086026,00.html • Multiplayer – the Only Mobile Game http://www.thefeature.com/article.jsp?pageid-26917 • Carriers Make Full-Court Press for the Teen Market http://www.mcommercetimes.com/Indusry/258 • Handango Launches Mobile Gaming http://www.wirelessnewsfactor.com/perl/printer/18176 • Playtime http://www.business2.com/articles/web/print/0,1650,43129,00.html • Sweet Sixteen for AT&T Wireless’ New mMode series and nGame • http://industry.java.sun.com/javanews/stories/story2/0,1072,46041,00.html

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