1 / 4

Chapter 5 Legal & Ethical Issues; Privacy & Security

Chapter 5 Legal & Ethical Issues; Privacy & Security. Kristin Berglund Meredith Bratus Kathy Sypek. Childhood Obesity Fueled by Marketing Tactics. 300% increase in the rate of U.S. children who are either overweight or obese Why??  Marketing 40,000 commercials/year, online advertising

owen-holland
Download Presentation

Chapter 5 Legal & Ethical Issues; Privacy & Security

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 5Legal & Ethical Issues; Privacy & Security Kristin Berglund Meredith Bratus Kathy Sypek

  2. Childhood Obesity Fueled by Marketing Tactics • 300% increase in the rate of U.S. children who are either overweight or obese • Why?? Marketing • 40,000 commercials/year, online advertising • Children are unable to judge the difference between ads and entertainment • Children are a vulnerable group • Ethical and legal concerns

  3. Search Engines and Privacy • "Online Search Engines Help Lift Cover of Privacy" • Google: how it works • “Google hacking” • “Digital gatekeepers” • Crawlers • Effects of Google hacking • Secure information that is being obtained through Google's search engine has lead to identity theft, bank account and credit card fraud. • Relating to the text

  4. A Key Weapon to Thwart Cybercrime • FBI’s Internet crime bust: Operation Cyber Sweep • 125 arrests and indictments in the US • responsible for $100 million worth of crimes • Most of these cyber-crimes are money-driven: • hacking into credit-card companies, banks, credit-reporting agencies’ databases, Phishing • Increased broadband connections  increased understanding of how data centers deal with data • What they suggest we can do: • Build coalitions with law-enforcement agencies • Give consumers the right information • Train consumers • Create a system notifying consumers when credit file has been accessed • Internet Marketing says: • some complaints also involved employment (get-rich-quick, work-at-home) loans or insurance cost inflation. • definition of “fraud” • “Hackers” vs. “Crackers”

More Related