OverDrive: Proven Value for Libraries

1. OverDrive: Proven Value for Libraries • Contact us for more information • Web: www.overdrive.com • Email: sales@overdrive.com • Phone: 216-573-6886 x4 • Connect with us! • Here at PLA: Get a personal demo and attend more sessions! eBook Case Study: Successfully Reaching New Users and Increasing EngagementLAI/CILIP Joint ConferenceApril 2013 it's time to pick the winner! http://overdriveblogs.com/library

2. Session topics • Digital Library Growth 2012-2013 • Using Data to Drive Engagement • Understanding the average user • Gathering your library data • Leveraging Content Reserve • Conclusion

3. Digital Libraries Continue to Grow We continue to see impressive growth in both the number of digital libraries and the digital checkouts in those libraries. Data period for each year runs from March 1st to Feb 28th

4. Checkouts Growing Even Faster Data period for each year runs from March 1st to Feb 28th

5. Using Data to encourage continued growth • We want to encourage continued growth by meeting our users’ unique needs. • Living in a digital world means we have a lot of data about: • what people like to read • how often they’re reading • how they find books they would like to read

6. Who are our users? Last summer, OverDrive and ALA conducted a user survey at U.S. public library websites. Gender Age

7. Who are our users? (cont.) OverDrive – ALA survey data Device used

8. How much are they reading? We can see borrowers are both new to digital lending and increasing the amount they lend.

9. Our average reader We can use that data to imagine what an average OverDrive reader might look like. Meet Judy. Judy is 54, lives in an metropolitan area and has her master’s degree. Judy received an iPad as a gift last year and has recently registered the device with her local library. Though she’s new to e-reading, she appreciates the flexibility and has been increasing the amount she reads this way. What else do we know that can help us serve digital users like Judy?

10. What else do we know? Content Reserve offers a large amount of data on your library’s performance and your users’ reading habits. • Library Usage Statistics • Patron holds, total checkouts, metered access usage and more • Purchasing Statistics • Purchase orders, Smart Lists, Holds Manager and Advantage library acquisitions • User Statistics • Manage user accounts, view new user registrations

11. Library Usage Statistics • View titles your patrons have on hold • View current checkouts, holds and metered access usage • See an overview of your digital library, including overall checkouts, holds and number of patrons By correlating this data with what we know about our patrons, purchasing becomes a much smarter process. Selectors can choose titles with high hold to checkout ratios, anticipate series borrowing patterns, and budget for next year’s growth.

12. User Statistics • View patron checkouts by checkout ID, library card number, or title • View new user registrations by day, month and branch • View checkouts by day or month organized by unique user Our most successful library partners are using this data to set goals for user registration and measure their success toward those goals. Our library partner services team can provide marketing and outreach materials and training to help you meet your growth objectives.

13. Purchasing Statistics • View all purchase orders placed by your library Use your purchase order history to determine which purchases saw the most use and where you might allocate funds toward some mid- and back-list titles. Remember, our average user is increasing the amount she reads digitally. We can support her lending habits with great titles from a publisher’s entire catalog.

14. Leveraging Content Reserve Using what we know about our average users and the statistics about our library collection, we can rely on Content Reserve to help automate collection development.

15. Automate your Digital Collection Standing Order Plans • Automatic access to bestsellers • Build holds for popular titles • Save time and effort • Simplify budget planning Holds Manager • Save time while keeping waitlists to a minimum • Select a format, holds ratio, monthly budget, frequency andmaximum title limits • Tailor the plan to fit your needs

16. Collection Development Specialists Don’t forget! You can always contact your personal Collection Development Specialist for more ways to tailor your collection to your users. Our dedicated staff is always available to help you save time as you build your digital library.

17. Wrap-up By understanding how patrons use your digital library, you can develop a more targeted catalog and support your patrons’ specific lending habits. Remember these key points: • Know who your patrons are • Understand your patrons’ lending habits • Use tools in Content Reserve todevelop your collection

18. OverDrive: Proven Value for Libraries • Contact us for more information • Web: www.overdrive.com • Email: cweissman@overdrive.com • Phone: 216-573-6886 x203 Mrs. Claudia Weissman International Business Director OverDrive, Inc. http://overdriveblogs.com/library