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WORLD INTERNET PROJECT NZ The Internet in New Zealand 2009 Second Bi-annual Survey

WORLD INTERNET PROJECT NZ The Internet in New Zealand 2009 Second Bi-annual Survey. Philippa Smith Nigel Smith Kevin Sherman Ian Goodwin Charles Crothers Jennie Billot Allan Bell. Funders. World Internet Project – Survey background. International collaborative project

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WORLD INTERNET PROJECT NZ The Internet in New Zealand 2009 Second Bi-annual Survey

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  1. WORLD INTERNET PROJECT NZThe Internet in New Zealand 2009Second Bi-annual Survey Philippa Smith Nigel Smith Kevin Sherman Ian Goodwin Charles Crothers Jennie Billot Allan Bell

  2. Funders

  3. World Internet Project – Survey background • International collaborative project • Social, political & economic impact of the Internet and new technologies • Longitudinal survey: 1st survey 2007 • Shared questions to allow international comparisons • Also questions designed specifically for New Zealand

  4. 2009 Survey • August – September 2009 • Conducted by Phoenix Research, Auckland • Telephone interviews • Usage of and attitudes towards the Internet and other communications technologies

  5. Sample design • Recontact from 2007 sample, plus: • Fresh random sample with quota matching • 3 targeted random samples: Maori, Pasifika, Asian • Weighting towards census proportions: • Age, gender, ethnicity, household size & regional landline non-coverage patterns • 1250 New Zealanders (12 years and over) • 95% confidence intervals (full sample) mean ±1.8% • NB: Comparison between 2007 and 2009 is based on 12yrs+, while 2007 Report was based on 16yrs+

  6. Presentation structure • Connection • New Zealanders rate the Internet • Activities online • Digital differentiation • Socialising online • Civic uses of the Internet • Conclusions

  7. Connection

  8. Internet user status: 2009 vs2007 ’07 ’09 ’07 ’09 ’07 ’09 Base: New Zealanders

  9. Internet connection at home: 2009 vs2007 Base: Users

  10. Hours per week via mobile phone Base: Users

  11. Internet use in different locations Mean hrs / wk Location Base: Users

  12. Internet use: Hours per week at home % of users Hours per week at home Base: Users

  13. User status x main demographics † No significant difference Base: New Zealanders

  14. New Zealandersrate the Internet

  15. Rating sources of information Base: New Zealanders

  16. Rating sources of entertainment Base: New Zealanders

  17. Activities online

  18. Information seeking activities Base: Users

  19. Entertainment activities: 2009 vs 2007 Base: Users

  20. Consumer activities Base: Users

  21. Digital Differentiation

  22. Self rated ability to use the Internet † No significant difference Base: New Zealanders

  23. Importance of the Internet to everyday life † No significant difference Base: New Zealanders

  24. Type of Internet connection x main demographics: 2007 vs 2009 2007 2009 Base: Users

  25. Socialising online

  26. Weekly use of social networking sites: 2009 vs2007 % users Base: Users

  27. Social networking site x age and ethnicity Base: Users who access social networking sites

  28. Content creation Posting content online Base: Users

  29. Importance of social networking sites to everyday life † No significant difference Base: Members of social networking sites

  30. Making and meeting online friends Base: Users Base: Users who made online friends

  31. Impact of Internet use on contact with family and friends Base: Users

  32. Email vs Texting x Age % of users at least weekly Base: Users

  33. Civic uses of the Internet

  34. Online government services: 2007 vs 2009 Base: Users

  35. Political impact of the Internet Base: New Zealanders

  36. Internet safety for under 18s: 2009 vs 2007 Base: Users in households with someone under 18

  37. Conclusions

  38. NZers rate the Internet • More people rated the Internet important than other sources of information – no change since 2007 • Becoming important for more people as a source of entertainment, but still lower than other media • Large minority of social networking site users rate them as not important to daily life, despite growth • Significant increase in use for govt related purposes

  39. Socialising online • Time spent online is rising – on average half an hour per week more than in 2007 • Strong majorities feel that they have more contact with friends and family since the internet • Participation in social networking has increased since 2007 • Content creation now commonly occurs via social networking sites

  40. Digital Differentiation • Broadband divides are flattening • Persistent group of ex-users exist • Is the Internet shifting • from being a growth • technology to being a • mature technology? 100% 2009 2007 0% Time

  41. Funders

  42. World Internet Project | Internet & Society Panel Project Further information: wipnz.aut.ac.nz icdc.aut.ac.nz andy.gibson@aut.ac.nz

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