1 / 7

How to create a Great Headline

How to create a Great Headline. To save space, headlines are rarely a complete sentence . Little connecting words are often dropped : a, the, an…. Man Killed in Accident Boy, Tommy, Named Hero Q: What else did you notice about these headlines?

ozzie
Download Presentation

How to create a Great Headline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to create a Great Headline • To save space, headlines are rarely a complete sentence. • Little connecting words are often dropped: a, the, an…. • Man Killed in Accident • Boy, Tommy, Named Hero • Q: What else did you notice about these headlines? • A: All of the important words are capitalized.

  2. Noun Phrases • sentence fragment consisting of words that describe a noun at the end. • Under Pressure from Boss • Unexpected Visit • Overwhelming Response of Voters • These phrases get the point across while saving space.

  3. Noun Strings • No verbs, just nouns. • Widow Pension Pay Committee • Landscaping Company Disturbance Regulations • Mustang Referral Customer Complaint • (There is a complaint made by a customer about a referral program for Mustang cars)

  4. Using the Present Tense • Even if you are writing about something that has already happened. This makes your headline very immediate, very "now." • Forgotten Brother Appears • Professors Protest Pay Cuts

  5. Very Punny • Some headlines will use a pun, or play on words • About Prince Fielder hitting the most home runs.....Prince is King • About Stanford quarterback Andrew Luck winning a big game.....Lucky Stars

  6. In the Future • If writing about something that will soon happen, it is easiest to use the infinitive, or "to" form • Mayor to Open Shopping Mall • Brad Pitt to visit Milwaukee

  7. Creating a Headline • A paper company will be going out of business because of dropping sales. • --Paper Company to Fold • Call of Duty being named the most popular video game of the year. • --Many Called to Duty

More Related