1 / 22

Knock their Socks Off!  Advocating for your Rural Library

Knock their Socks Off!  Advocating for your Rural Library. Angela Glowcheski & Julie Forkner. Information Technology for Rural Librarians Scholarship Program (ITRL). UTK SIS: 16 Full Scholarships to paraprofessionals working in rural libraries Rural Librarianship: What did we learn?

ozzie
Download Presentation

Knock their Socks Off!  Advocating for your Rural Library

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Knock their Socks Off!  Advocating for your Rural Library Angela Glowcheski & Julie Forkner

  2. Information Technology for Rural Librarians Scholarship Program (ITRL) • UTK SIS: 16 Full Scholarships to paraprofessionals working in rural libraries Rural Librarianship: What did we learn? • June 2010 – August 2012 • MS in Information Science • www.sis.utk.edu/rural-librarianship

  3. Information Technology for Rural Librarians Scholarship Program (ITRL) Program IS REQUIRED COURSES IS 510 Information Environment IS 530 Information Access and Retrieval IS 520 Information Representation and Organization INFORMATION TECHNOLOGY IS 585 Information Technologies IS 567 Information Network Applications IS 535 Advanced Information Retrieval IS 565 Digital Libraries IS 584 Database Management Systems IS 588 Human-Computer Interaction RURAL LIBRARIANSHIP IS 571Resources & Services for Children/IS 572 Resources and Services for Young Adults IS 554 Public Library Management and Services: Focus on Service Evaluation/ Assessment in Rural Communities IS 590 Rural Librarianship IS 559 Grant Development for Information Professionals IS 574 Resources and Services for Adults Design

  4. ITRL2 13 Scholarships Available Full-tuition scholarship for two years for students from Southern and Central Appalachian region Program will run June 2013 – August 2015 Need more info? www.sis.utk.edu/itrl2/about

  5. Are you or your staff eligible for ITRL2? ITRL2 Eligibility and Requirements: • Currently working in a rural Appalachian library • Completed bachelor’s degree • A 3.25 cumulative GPA in undergraduate coursework and GRE scores (above the fifty percentile) or a cumulative GPA of 3.0 in 12 or more hours of graduate coursework • Complete the UT SIS Admission Application and the ITRL2 Scholarship Program Application • All paraprofessionals working in the Southern and Central Appalachian region’s rural libraries are encouraged to apply. In case you missed the link the first time: www.sis.utk.edu/itrl2/about

  6. Advocacy (or we know what it is and how do we do it)? • Advocacy - supporting a cause or proposal (defined by Merriam Webster) • Goal: To convince [FILL IN THE BLANK] that the library is essential and plays an important role in the community. • Questions to Answer • How can we show we are essential? • How can we promote our library? • Since funding is always limited, what are the priorities we need our funding bodies to support? • How can we create action?

  7. Steps to Informing

  8. Library Analysis

  9. Library Analysis: COMMUNITY NARRATIVE & LIBRARY SCAN Community Narrative (External) • Geographic Location • Socioeconomic Factors • Education Opportunities • Employment Opportunities • Social Service Opportunities • Library SCAN (Internal) • Collection • Facilities • Staff • Services • Programs

  10. Library Analysis: SWOT ANALYSIS & STAFF SURVEVY • Strengths, weaknesses, opportunities, threats • Gather feedback from staff and library patrons • FREE RESOURCE – Survey Monkey

  11. Public Relations

  12. Public Relations: LIBRARY BRAND • Do you have a mission & vision? • Express library personality with LOGO and TAGLINE! • A good brand is clear, articulated, consistent and repetitive. • Use the brand everywhere – online, social media, emails, publications, bookmarks, etc. • Steps to create a brand: • Start with an image & select a color palette, font , style • FREE RESOURCES: • GIMP www.gimp.org • istockphoto.com

  13. Public Relations: TALKING POINTS • Create a sheet with six talking points…answering the question did you know? • Example - http://www.sis.utk.edu/files/talking-points.pdf

  14. Public Relations: TALKING POINTS • Here’s an Idea: Create a YouTube Video http://youtu.be/t5WbgMdyS5k • Tools to Use • Camtasia (30 Day Free Trail) http://www.techsmith.com/camtasia.html • Power Point • Digital Camera • Video Camera • Actors?

  15. Public Relations: PRESS KIT

  16. Funding Profile

  17. Funding Profile: RESOURCES NARRATIVE • Who Are my Funding Agencies? • State • Federal • City • County • Friends groups • Fundraisers • Grants • E-rate

  18. Funding Profile: COMMUNITY PARTNER PROGRAM Who can I partner with to accomplish a shared vision? • Community Civic Organizations • Lion’s Club • Kiwanis International • Optimist Club • United Way • Other local educators • Community Colleges • School Media Specialists • Technical Schools

  19. Funding Profile: FUNDING ACTION PLAN What are my priorities for the coming year and who will go in on it with me? Priorities Priorities Priorities

  20. Action Plan

  21. Action Plan: 12 MONTH ACTION PLAN • A plan highlighting • Programs • Collections • Services • Staffing • Each segment includes • Status • Funding • Timeline • PR needs • An Action Plan Allows you to….. • Quickly see and organize library goals • Analyze staff time and resource allocation • Divide the library into service areas • Organize Target Audience Customize your action plan!

  22. Angela Glowcheski aglowche@utk.edu Julie Forkner julieforkner@bellsouth.net Information can be found at: http://libraryad-itrl.wikispaces.com/ Knock their Socks Off!  Advocating for your Rural Library Thank You!

More Related