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Thought 1: Fixed Minutes Declining

Adding Value to the Broadband Revolution G. D. Redmill, Director, EMEA Market and Business Development. Thought 1: Fixed Minutes Declining. Fixed minutes are in decline: broadband and mobile are responsible. 250000. 200000. Non-geo (including dial-up). Voice calls (excl. non-geo). 150000.

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Thought 1: Fixed Minutes Declining

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  1. Adding Value to the Broadband Revolution G. D. Redmill, Director, EMEA Market and Business Development

  2. Thought 1: Fixed Minutes Declining Fixed minutes are in decline: broadband and mobile are responsible 250000 200000 Non-geo (including dial-up) Voice calls (excl. non-geo) 150000 Millions of minutes Forecast non-geo 100000 Forecast voice calls 50000 0 95/96 97/98 99/00 01/02 03/04 05/06 07/08 Financial year Source: Ofcom, Analysys

  3. Thought 2: Network Transformation IMS IP – MPLS - WDM IP CORE CORE ROUTERS (100 nodes) DSLAM / Agg. Boxes (5000 nodes) END USERS *After BT 21CN Presentation

  4. Thought 3: Mobile Growth Broadband captures some fixed minutes, but mobile now dominant 140 120 100 Mobile voice Mobile messaging 80 Mobile other Fixed voice 60 Narrowband Internet Broadband internet 40 20 0 2004 2006 2008 2010 Source: Analysys Research

  5. Thought 4: Fixed–Mobile Substitution Source: European Commission / INRA

  6. Everything Changes • Not every network will move to 21C configuration overnight • Will take years • In the meantime, Broadband adoption is booming • Voice minutes are bundled, low cost or even free • As markets develop, users will demand more than access • How do operators evolve to differentiate their products, maintain and grow their positions? • For enterprises? • For consumers?

  7. Services are (part of) the Solution • Rich portfolio of services allows • Better leverage of network resources • Better return on investment • Better ability to MAINTAIN position • Better opportunity to ENHANCE profit margin • Better subscriber retention • Voice bundles are cheap / free • Services drive ARPU • Even if services are free, basic offer is essential • Must develop cheaply • Have low cost of launch and failure • Invent new, expensive services • Customer service • QoS / QA

  8. IMS Overview IP Multimedia Networks Legacy mobile PSTN si gnaling Networks Mb Mb PSTN BGCF CSCF Mm PSTN Mk Mk Mw C, D, BGCF Mj Gc, Gr Mi Cx IMS - HSS MGCF CSCF MGW Mg Mn SLF Mr Dx Mw Mb P - CSCF MRFP MRFC UE Gm p M IM Subsystem Gq Mb Mb Mb LEGEND: BOLD Lines: interfaces supporting user traffic DASHED Lines: interfaces supporting only signalling Source: 3GPP TS 23.002 V6.4.0

  9. Service Challenges • IMS promises to provide converged service framework • Eliminating stovepipes • Reusing resources (e.g. media ports) • No serious challenger • Cannot justify replacement of entire service infra. overnight (remember IN?) • IP migration variable • But, IMS is highly decomposed, allowing selective adoption…

  10. Leverage Decomposition to Build Profit • IMS can be implemented piecemeal • Select components necessary for specific applications with ROI • Deploy Media Gateways to add NGN services to legacy networks • Operators must look for applications that give them the quickest returns • What are these applications likely to be? • Key areas: • Legacy migration / service preservation (“service emulation”) • New services

  11. Live Video Messaging Deployment – TMN Service Features • 3G Video Call Answering • Message drop-off • Subscriber retrieval • PC Call Answering • Subscriber retrieval • 3G to SIP PC Video Call • 3G Video Portal Media Server Features • Video playback and recordingthrough VoiceXML

  12. Internet Internet IP Directory Greetings / Message Store MSC Video Messaging: TMN Video Mail Architecture Video Phones/ PC Video Phones/ PC Openwave Mx Messaging Platform 3G IPv6 IMS Devices 3G IMS SIP SIP HTTP IP Openwave SIP Proxy SIP HTTP 3G H.324m TDM Video Users SIP VXML w/Video Openwave Application SnowShore IP MS HTTP H.324M (ISDN) HTTP RADvision H.324m  SIP Gateway 2.5 G MMS/ 2 G Wireless Users Photos Siemens AG

  13. Select Callee Happy birthday to you... Jean Simpsons Joe It is Elisabeth’s birthday... John selects a CallTone... Optionally: John selects an image (or a video) associated with the Calltone John selects whom should be called using the CallTone Elisabeth’s handset rings... With the Calltone ! Elisabeth picks up the phone and answers... Swisscom – Call Tones Scenario Description A CallTone is an announcement selected by a subscriber that is played on the handset of the called party when the subscriber places a call. Select CallTone  Select clip  Pink Panther  Happy Birthday Elisabeth Peter Gunn Th. Pascale Optionally: The handset displays the clip.

  14. IBM - Multiplayer Gaming Scenario Description The IMS-enabled Multi-Player gaming Service is a an example of a composite service built on the IBM IMS Solution, and relying on independent runtime components that are orchestrated for providing a coherent and enhanced service experience • Gaming and Conferencing at the same time • Allows you to • plan game strategy or • simply tell your opponent how bad they are

  15. MTS Russia Fixed Mobile Convergence MTS FMC – Simultaneous Ring Application

  16. Allow customers to receive messages or notifications while busy, absent, or unreachable & retrieve them from anyphone, PC or TV Increase call completion, provide new services and revenues to telecommunications providers, while guarantee progressive and cost-effective voice & video mail software suites : From: 0873 24 56 (2 calls) Date: 06/12/03 15:50 Video Mail Easyvoice mail M@ilis: a Progressive Multimedia Mail Suite Unified mail Fax & voice mail Caller Notify Easyvoice mail Call Notify

  17. “Sponsored Call” Service • “Sponsored Call” • Subscriber agrees to view a video commercial from a “sponsor” • In return, subscriber receives a discount on phone charge • Rapid development with SnowShore IP Media server (audio & video) • 4 weeks from start to trial Created by ARGELA Technologies

  18. Virtual Contact Center - Architecture Media Server XWay Gintel app Golf (Carry) SIP proxy Skiing (Bob) Dial 1 for Golf, 2 for Skiing... Diving (Helen) Other sports (Fred)

  19. VoIP Architecture – Media Server and Gateway Application Servers Proxy Server SIP PSTN Access & Transport Networks Media Server MGW SnowShore IP Media Server IMG 1010 Integrated Media Gateway

  20. Conclusion • IMS is key to a converged, more efficient service core • Yielding new revenue (profit) opportunities • Offering reduced OPEX • Services alone justify ROI • Implement IMS piecemeal to support migration strategy and launch attractive services with SnowShore IP Media Server • Transport migration is important • Media Gateways allow IMS to be leveraged in a converged / legacy environment • Launch new services via IMS with Media Gateway to support interworking

  21. Cantata at Caspian Telecoms • Thank You! • Questions? • Come and see us at STAND C127 • +44 1344 380214 • gredmill@cantata.com

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