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3.00 Understand the role of Marketing in Business

3.00 Understand the role of Marketing in Business. 3.01 Understand principles of marketing. 3.01 Marketing Principles. The marketing process is:

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3.00 Understand the role of Marketing in Business

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  1. 3.00 Understand the role of Marketing in Business 3.01 Understand principles of marketing.

  2. 3.01 Marketing Principles The marketing process is: The management process through which goods and services move from a concept or idea to the customer.It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: • Marketing-information management • Product/service management • Pricing • Place (Distribution) • Selling • Financing • Promotion

  3. 3.01 Marketing Functions • On the following slides, complete each section with the function name, definition, graphic and sentence, for each of the 7 marketing functions. • On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example. • For the word financing, here is an excellent example: The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. • Here is a poor example (elementary level): “Honda got financing at the bank.”

  4. 3.01 The 7 Marketing Functions

  5. 3.01 The 7 Marketing Functions

  6. 3.01 The 7 Marketing Functions

  7. 3.01 The 7 Marketing Functions

  8. 3.01 The 7 Marketing Functions

  9. 3.01 The 7 Marketing Functions

  10. 3.01 The 7 Marketing Functions

  11. Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). • Marketing-information management Product/service Pricing Place (Distribution) • Selling Financing Promotion

  12. Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). • Marketing-information management Product/service Pricing Place (Distribution) • Selling Financing Promotion

  13. Submit your work • 1. Save this power point as: “PBF_3.01_Functions_of_Marketing_yourfirstinitial_lastname” to your “my documents” directory. • 2. Save to a flash drive with you and your partners name on it and then email it to me

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