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Isolate and Grow

Home Use. Medical & Physical Therapy Use. Professional Athletes and Body Builders. Isolate and Grow. Strengthen current base market. Look for growth in potential target markets. The GYM sales are the foundation to build, develop and fund business opportunities. . ii SOLATOR. REHAB.

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Isolate and Grow

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  1. Home Use Medical & Physical Therapy Use Professional Athletes and Body Builders Isolate and Grow • Strengthen current base market. • Look for growth in potential target markets. • The GYM sales are the foundation to build, develop and fund business opportunities.

  2. iiSOLATOR REHAB Rehab Industry Outlook • Therapy market expected to expand 30% to the year 2018 • Potential with market growth • 10k baby boomers turn 65 daily • Will continue for 19 years

  3. iiSOLATOR REHAB Industry Outlook • Athletic • 25% of all athletic injuries are to hand or wrist • Orthopedic • Chiropractic • 90% of men and 80% of women older than 70 yrs have arthritis in their hands • Work Related • 25% of all work injuries are to upper extremities ( 1 in 6 are hand) • Disability • War Veterans or amputees

  4. iiSOLATOR REHAB The Opportunity and Value Position • Isolator has significant potential in markets including: • Young/Old People • Athletic/Non-athletic • Disabled

  5. iiSOLATOR REHAB Target Market • The Target Market includes: • Sports Medicine • Physical Therapy • Occupational Therapy • Chiropractic

  6. iiSOLATOR REHAB COMPETITION • Flexsolate: • Entered the market over three years ago • “Grip free” cuff • Extensive testing at North Idaho • Bio-Performance Institute • Just introduced “Gym in a Bag” • Cheaper product • Endorsed by Kim Lyons- “The Biggest Loser”, Gunter Schlierkamp, former “Mr. Universe.”

  7. iiSOLATOR REHAB Other Opportunities REHAB • OT Professional Organizations • The American Occupational Therapy Association • PT Professional Organizations • The American Physical Therapy Association • Trade journals and magazines

  8. iiSOLATOR REHAB Recommendations • Continue to build network • Professional endorsement • Aesthetic Website • Develop product brochure • Product demos in rehab settings • Trial program with rehab • Legal waiver • Credentialed Continuing Education program/seminar • Research on EMGs with a credentialed professional • Vendor association • www.Sammonspreston.com • Future product development

  9. Home Use Medical & Physical Therapy Use Professional Athletes and Body Builders Average Consumer Market • The bottom two portions of the pyramid must be mastered first • Shift from “how the product functions” to “how the product feels” • Must address the “What’s In It For Me” factor

  10. SWOT Analysis

  11. Strengths • Primary goal = increase product awareness and consistent sales growth * versatility of use * convenient packaging * professional website * smoother range of motion * targets specific muscle areas * more weight can be lifted = increased strength

  12. Weaknesses • Need to be rectified in order to improve long-term performance of company * understaffed team * limited manufacturing capabilities * lack of funding * product intimidating/ not user friendly * priced higher

  13. Opportunities • Utilize current customer and market base * commissioned sales representatives * market to fitness/rehab to build reputation * offer/build accessory line * make product available to local gyms * continue to build relationships in other markets * attend medical/health trade shows

  14. Threats • External factors that should be addressed before expansion into any other market * acquisition of manufacturing/retail space * Loss of customers due to lack of advertising * Loss of sales due to competition

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