Obesity in Virginia: Moving Forward, Reversing the Trend

2. Obesity in Virginia:Moving Forward, Reversing the Trend Danny Saggese, Virginia Foundation for Healthy Youth Katelyn Lacey, Y Street member Christina Furst, Y Street member Lewis Folli, Y Street member

3. About • Launched in 2004 • Almost 6,000 trained high school youth • Two critical health issues: tobacco and obesity • 2011 Group Youth Advocate of the Year Award from the Campaign for Tobacco-Free Kids.

4. Awesome Activists Y Street activists briefed Gov. McDonnollon its tobacco control & obesity efforts!

5. Campaign Priorities • Are you interested in the campaign issue? Campaigns need to be youth-led • Are the campaign objectives realistic? Is there momentum on the issue? Are there partners available? • How will we measure campaign success? What are realistic returns on investment? Do we have the capacity to implement it?

6. Campaigns MOP 1: PHOTO PETITION MOP 2: PUBLIC OPINION SURVEYS MOP 3: SURVEYS MOP 4: MESSAGE CARDS PROJECT DAY ACTIVISM PROJECT PROJECT DAY ONLINE ACTIVISM PROJECT

9. About the Issue • After tobacco, obesity is the second leading cause of preventable death in our country. • Childhood obesity has tripled in the past 30 years. • More than 1 out of 4 Virginia youth are overweight or obese.

10. About the Issue The CDC recommends that youth get at least 60 minutes of physical activity each day. 4 in 5 youth fail to meet this standard.

11. About the Issue • Physical education is not a requirement in the Virginia public school system. Experts estimate that fewer than 10% of K-5 schools provide 30 minutes of PE per day. • Youth spend half of their day in school. Shouldn’t at least half of their physical activitytake place in school?

12. About the Campaign Objectives: • Increase awareness of the importance of physical education in schools. • Increase support for physical education in elementary and middle schools. • Implement a minimum of 30 minutes of physical education each day in Virginia schools.

13. Phase 1: Public Opinion • 15,847 surveys collected from youth and adults between October 2011 – July 2012.

14. Survey Report Results • Convenience sample representing 210 communities in Virginia.

15. Survey Report Results

16. Survey Report Results

17. Survey Report Results

18. Survey Report Results

19. Survey Report Results

20. What’s Next? • Collecting evidence of Virginia’s support for daily physical education. @ActOutVA /ActOutVA

21. What’s Next? • Meeting with high school, middle school, and elementary school principals to ask for their support.

22. What’s Next? 35

23. What’s Next? • Using social media to mobilize Virginians in support of daily physical education in their communities. @ActOutVA /ActOutVA

24. What’s Next? Collecting stories on ActOutVA.com

25. Obesity isn’t just about moving more, it is also about changing what weeatanddrink.

26. Rev Your Bev Day – May 15, 2013

27. Rev Your Bev Day – May 15, 2013

28. Rev Your Bev Day – May 15, 2013 • Your “Rev Your Bev Day in a Box” toolkit will contain: • Guide • Surveys • Informational handouts • Posters • Wristbands & mini-buttons • Materials for a sugary drink visual display: • 5 empty sugary drink bottles • 100 sugar cubes • Pre-stamped return envelope

29. Rev Your Bev Day – May 15, 2013

30. Rev Your Bev Day – May 15, 2013

31. Rev Your Bev Day – May 15, 2013

32. Rev Your Bev Day – May 15, 2013

33. Rev Your Bev Day – May 15, 2013

34. Rev Your Bev Day – May 15, 2013

35. Rev Your Bev Day – May 15, 2013 Want to host an event somewhere other than Virginia? You can still download the Rev Your Bev Day informational handouts and posters for free on our website at RevYourBev.com/resources.

36. Rev Your Bev Day – May 15, 2013 Questions?