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Key Benefits: Deliver profitable incremental sales via cause marketing program

Cardinals Kids Coaching Clinic w ith Special Olympics. Shoppers are more likely to shop at a grocery store that supports causes that are relevant to them Baseball is America #2 favorite sport (Harris Poll )

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Key Benefits: Deliver profitable incremental sales via cause marketing program

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  1. Cardinals Kids Coaching Clinic with Special Olympics • Shoppers are more likely to shop at a grocery store that supports causes that are relevant to them • Baseball is America #2 favorite sport (Harris Poll) • Timing:5/28 – 7/8 (6 weeks); Cardinals Kids Coaching Clinic is on SaturdayAugust 16th • Program Elements: • Charitable Partnership: • Purchase Coca-Cola and support your local community • 50 roster spots to the Aug 16th Cardinals Coaching Clinic . Each Roster spot includes 4 tickets to the game that night and 4 Free Hot Dog and a Coke vouchers. Total prize pool is 200 tickets and 200 vouchers. • 6 Coca-Cola Scoreboard Patio tickets for Shop ‘n Save and Special Olympics leadership team for the game that night • Merchandising/Marketing Assets: • Display: 6 week 300cs theme display • Display Packages: 20pks, 2 Liters, Powerade • Signage: Customized, St. Louis Cardinals thematic messaging, informing shoppers of the cause • Key Benefits: • Deliver profitable incremental sales via cause marketing program • Deliver on Supervalu’s “Neighborhood” play to win by supporting community with use of local assets

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