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Geographic Mapping by Advertising Category

Geographic Mapping by Advertising Category. DTC Arena: The Major Leagues. Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity. For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%.

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Geographic Mapping by Advertising Category

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  1. Geographic Mapping by Advertising Category

  2. DTC Arena:The Major Leagues

  3. Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity. For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%.

  4. The following maps illustrate the geographic strength of brand and/or category sales based on BDI/CDI for: • Pharmaceutical • Beverages • Packaged Goods • Financial Planning • Automotives If you are interested in a map for a category or brand that is not shown here, please contact TVB.

  5. Pharmaceutical

  6. Rx Allergy Relief The best 1/3 of the US indexes at 148 The best age demo only indexes at 111 Source: IMS prescription data, MRI

  7. Rx Cholesterol Medication The best 1/3 of the US indexes at 140 The best age demo only indexes at 97 Source: NPA-MSA Audit, IMS Health; MRI Double base

  8. Beverages

  9. Coke Classic The best 1/3 of the US indexes at 153 The best age demo only indexes at 124 Source: IRI/MRI

  10. Diet Coke The best 1/3 of the US indexes at 148 The best age demo only indexes at 108 Source: IRI/MRI

  11. Labatt Blue The best 1/3 of the US indexes at 167 The best age demo only indexes at 104 Source: IRI/MRI

  12. Labatt Blue Light The best markets in the US index at 426* The best age demo only indexes at 104 *For this brand, 28 markets account for 90% of sales; those 28 markets represent the “best markets” Source: IRI/MRI

  13. Lipton RTS Iced Teas The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Source: IRI/MRI

  14. Packaged Goods

  15. DiGiorno Rising Crust Pizza The best 1/3 of the US indexes at 131 The best age demo only indexes at 116 Source: IRI/MRI

  16. Hellmann’s and Best Foods Mayonnaise The best 1/3 of the US indexes at 129 The best age demo only indexes at 102 Source: IRI/MRI

  17. Kraft Macaroni & Cheese The best 1/3 of the US indexes at 131 The best age demo only indexes at 123 Source: IRI/MRI

  18. Lever 2000 The best 1/3 of the US indexes at 119 The best age demo only indexes at 100 Source: IRI/MRI

  19. Lifesavers Candy The best 1/3 of the US indexes at 126 The best age demo only indexes at 106 Source: IRI/MRI

  20. Maxwell House Coffee The best 1/3 of the US indexes at 160 The best age demo only indexes at 91 Source: IRI/MRI

  21. Oreo Cookies The best 1/3 of the US indexes at 117 The best age demo only indexes at 102 Source: IRI/MRI

  22. Planters Nuts The best 1/3 of the US indexes at 126 The best age demo only indexes at 100 Source: IRI/MRI

  23. Snuggle Fabric Softener The best 1/3 of the US indexes at 133 The best age demo only indexes at 100 Source: IRI/MRI

  24. Swiffer Floor Duster The best 1/3 of the US indexes at 130 The best age demo only indexes at 112 Source: IRI Infoscan special tabulation/MRI

  25. Wisk Detergent The best 1/3 of the US indexes at 148 The best age demo only indexes at 100 Source: IRI/MRI

  26. Financial Planning

  27. Financial Planning The best 1/3 of the US indexes at 140 The best age demo only indexes at 114 Source: MRI Special tabulation

  28. Automotive

  29. Acura TL The best 1/3 of the US indexes at 172 The best age demo only indexes at 120 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  30. Audi A4 The best 1/3 of the US indexes at 199 The best age demo only indexes at 132 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  31. Audi A6 The best 1/3 of the US indexes at 192 The best age demo only indexes at 132 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  32. Audi A8 The best 1/3 of the US indexes at 201 The best age demo only indexes at 132 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  33. BMW 318 The best 1/3 of the US indexes at 701 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI

  34. BMW 323 The best 1/3 of the US indexes at 201 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI

  35. BMW 325 The best 1/3 of the US indexes at 184 The best age demo only indexes at 131 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

  36. BMW 328 The best 1/3 of the US indexes at 207 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI

  37. BMW 330 The best 1/3 of the US indexes at 188 The best age demo only indexes at 131 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

  38. BMW 300-Series The best 1/3 of the US indexes at 203 The best age demo only indexes at 138 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  39. BMW 525 The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

  40. BMW 528 The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 Source: Polk Special tabulation/MRI

  41. BMW 530 The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

  42. BMW 540 The best 1/3 of the US indexes at 194 The best age demo only indexes at 128 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

  43. BMW Total 5-Series The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 Source: Polk Special tabulation/MRI

  44. BMW 740 The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 Source: Polk Special tabulation/MRI

  45. BMW 750 The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 Source: Polk Special tabulation/MRI

  46. BMW Total 7 Series The best 1/3 of the US indexes at 208 The best age demo only indexes at 121 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  47. BMW X5 SUV The best 1/3 of the US indexes at 183 The best age demo only indexes at 129 Source: Polk Special tabulation/MRI

  48. Chevrolet Astro The best 1/3 of the US indexes at 158 The best age demo only indexes at 115 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  49. Chevy Blazer The best 1/3 of the US indexes at 158 The best age demo only indexes at 116 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

  50. Chevrolet Cavalier The best 1/3 of the US indexes at 164 The best age demo only indexes at 111 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

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