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“I want what she’s having.” What the Heck is this Social Marketing & How Can I Cash In?

“I want what she’s having.” What the Heck is this Social Marketing & How Can I Cash In?. How dangerous are nipples?. And what does that have to do with Social Media?! . To Social Media or Not to Social Media. Tools Dos and Don’ts Success looks like this… Integrated SM strategy

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“I want what she’s having.” What the Heck is this Social Marketing & How Can I Cash In?

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  1. “I want what she’s having.” What the Heck is this Social Marketing & How Can I Cash In?

  2. How dangerous are nipples?

  3. And what does that have to do with Social Media?!

  4. To Social Media or Not to Social Media • Tools • Dos and Don’ts • Success looks like this… • Integrated SM strategy • Why or why not?

  5. Social VS Media

  6. TOOLS…

  7. Not Tools…

  8. TOOL:

  9. Good…

  10. Bad… Don’t Automate

  11. Connecting Works

  12. Get depth & breadth in social media throughout your company… include people beyond marketing in your SM strategy.

  13. Fundamentals of Social Media: Like hosting a cocktail party: • Share • Listen • Participate • Be inclusive • Relinquish control • Be transparent • …and

  14. Seize opportunities… Banned because of nipples.

  15. Like this… • facebook fan page more than quadrupled And is ACTIVE. • CG page visits: from 150/day, spiked to 8,000+/day, settled to over 300/day • over 200 links, stories, • videos posted…fed mostly • by SM, fb, digg… • wine blog reviews • Increased significantly. • Nation wide sales up 30%

  16. Like those dangerous nipples on wine labels & mannequins: *Be Authentic *Which is why, according to ChaCha, in 1972, mannequins were sporting nipples:… “to be more authentic.”

  17. XLNT Resources: http://getgood.com/roadmaps/ http://www.socialmediabiz.com

  18. Xlnt Resources continued: http://mashable.com/ http://www.facebook.com/facebook

  19. Human Resources and Thanks: Lesley Russell: VP, St. Supery Bill Leigon President: Hahn Family Wines facebook: Andrew Bosworth & Dave Morin (senior engineers/fb) Special thanks to Marta Z. Kagan bonafidemarketinggenius.com

  20. Lisa M. (Adams) deBruin on fb @winedivergirl www.winedivergirl.wordpress.com

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