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MGT4380 Strategic Management Creating Competitive Advantages. Introduction Prepared by Shawna Chen. STRATEGIC MANAGEMENT. What is strategy?. DEFINITIONS. Strategy is the ideas, decisions, and actions that enable a firm to succeed. TRANSLATION… PLEASE?.
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MGT4380 Strategic ManagementCreating Competitive Advantages Introduction Prepared by Shawna Chen
STRATEGIC MANAGEMENT What is strategy?
DEFINITIONS • Strategy is the ideas, decisions, and actions that enable a firm to succeed. MGT4380 Strategic Management
TRANSLATION… PLEASE? • Strategy defines the boundary of what a company does and what it will and will not do. • What is the company’s core value? MGT4380 Strategic Management
STRATEGIC MANAGEMENT What is strategic management?
DEFINITIONS • Strategic Management consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. MGT4380 Strategic Management
TRANSLATION… PLEASE? • Strategic Management is the “big picture” idea of how to run a business • What determines the total performance? • Why do some companies succeed while others fail? • How can you (the managers) do about it? MGT4380 Strategic Management
THE GOLDEN TRIANGLE OF A GOOD STRATEGY Strategic Formulation & Implementation Internal Analysis External Analysis MGT4380 Strategic Management
STRATEGIC MANAGEMENT Why study strategic management?
COURSE DESCRITION 4380. Strategic Management (3). Prerequisite: Business students in their final semester with a C or better in BLAW 3391, ISQS 3344, FIN 3320, MKT 3350, MGT 3370, and MGT 3373. Strategy is an integrative course focusing on an organization’s pursuit of superior economic performance by deciding what business to be in and how to compete. MGT4380 Strategic Management
CONGRATULATIONS! MGT4380 Strategic Management
CONGRATULATIONS? MGT4380 Strategic Management
WHEN IN DOUBT… #WWHD MGT4380 Strategic Management
SO YOU’VE LEARNED… MGT4380 Strategic Management
IT’S TIME TO PIECE THEM TOGETHER Think BIG! MGT4380 Strategic Management
COURSE DESCRITION (REVISED) 4380. Strategic Management (3). Prerequisite: Business students in their final semester with a C or better in BLAW 3391, ISQS 3344, FIN 3320, MKT 3350, MGT 3370, and MGT 3373 to piece together the “big picture”. Strategy is an integrative course focusing on an organization’s pursuit of superioreconomic as well as social and environmental performance by deciding what business to be in and how to compete in the real world. MGT4380 Strategic Management
STRATEGIC MANAGEMENT Learning Objectives
COME UP WITH CREATIVE SOLUTIONS Bloom’s Taxonomy of Learning Domains MGT4380 Strategic Management
REMEMBERING Read Ahead MGT4380 Strategic Management
UNDERSTANDING Take Online Quiz before Class MGT4380 Strategic Management
APPLYING Chapter Discussion MGT4380 Strategic Management
ANALYZING Case Presentation MGT4380 Strategic Management
EVALUATING & CREATING Final Project MGT4380 Strategic Management
STRATEGIC MANAGEMENT Good Reads
HBR’S 10 MUST READS ON STRATEGY • What is strategy? (1996) • The five competitive forces that shape strategy (2008) • Building your company’s vision (1996) • Reinventing your business model (2008) • Blue ocean strategy (2004) • The secrets to successful strategy execution (2008) • Using the balanced scorecard as a strategic management system (2007) • Transforming corner-office strategy into frontline action (2001) • Turning great strategy into great performance (2005) • Who has the D? How clear decision roles enhance organizational performance (2006) MGT4380 Strategic Management
OTHER • Bloomberg Businessweek • Inc. • The Economist • Entrepreneur • Forbes • Fortune • McKinsey Quarterly • MIT Sloan Management Review • Harvard Business Review • Knowledge@Wharton • strategy+business • Wall Street Journal • Wired MGT4380 Strategic Management