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Chapter 3: Strategic Initiatives for Implementing Competitive Advantages

Chapter 3: Strategic Initiatives for Implementing Competitive Advantages. CIS 429—Business information systems. Strategic Initiatives. Trek gained more than 30% of the worldwide market due to IT Obtaining key management information to drive business decisions

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Chapter 3: Strategic Initiatives for Implementing Competitive Advantages

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  1. Chapter 3:Strategic Initiatives for Implementing Competitive Advantages CIS 429—Business information systems

  2. Strategic Initiatives • Trek gained more than 30% of the worldwide market due to IT • Obtaining key management information to drive business decisions • Creating a ________ where dealers could • Enter orders directly • Check stock availability • View accounts receivable and credit summaries

  3. Supply Chain Management (1) • Supply chain management (SCM) • Management of ____________ flows between and within stages in a supply chain to maximize effectiveness and efficiency • Four components of SCM • Supply chain strategy • Strategy for managing resources to meet demand • Supply chain partners • Partners that deliver products and services • Supply chain operation • The schedule for production activities • Supply chain __________ • The product delivery processes

  4. Supply Chain Management (2) • SCM software enables implementation of strategy • Wal-Mart and Proctor & Gamble use an SCM system • When P&G product is purchased at any Wal-Mart, a ___________ system alerts P&G to restock • When Wal-Mart warehouses run low on P&G products, real-time alerts are sent to P&G to ship • Invoices are generated and payments made automatically • Reduces cycle time and __________ levels

  5. Customer Relationship Management • CRM • Managing all aspects of a customer’s relationship with an organization • A CRM system tracks nearly all interactions between the customer and the organization • CRM is a business _________ to optimize profitability, revenue, and ______________ • Schwab uses CRM to track information about customers, such as who makes direct deposits. • Kaiser Permanente (health care organization) uses CRM to track eye exams among diabetic members.

  6. Business Process Reengineering • Business process • Standardized set of activities to accomplish a task • BPR • Analysis and (________) redesign of workflow within and between enterprises • Purpose of BPR is to make processes ___________ • IT can enable the analysis required in BPR • Progressive Insurance slashed claims settlements from 31 days to 4 hours • Risk is focusing too much on BPR and neglecting the rollout of new ________ or __________.

  7. Enterprise Resource Planning • ERP • Integrating all departments and _________ into a single (or integrated) IT system • Enables employees to make enterprise-wide business decisions • ERP software (SAP, PeopleSoft, Oracle, etc.) • Very expensive • Failure rate is about ____ • A successful ERP system depends on • Degree of overall fit (off the rack, tailored to fit, ________ made) • Proper business analysis • Solid ________________

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